If you have a podcast or you’re thinking about starting a podcast… then you’re going to love this episode. For my business, podcasting has been one of the best content platforms for growth. But, until now I haven’t talked much about how we did it or shared much about podcasts at all. So I’m bringing
There are a lot of standards and “normalities” in online marketing, like video series launches, 30-day challenges, masterclass launches, and so on. But few question where these terms, philosophies, and frameworks come from and how to improve them. And the day you realize that each of these was once created by someone at some point
Ads are a powerful tool for many successful businesses. For us, Facebook ads have been our #1 tool for growth for the past eight years to grow our list and turn our business into multiple six figures. They’re the reason we were able to bring in a huge amount of high-converting leads and close million-dollar
When I first started my business eleven years ago, I was on the verge of a panic attack and $40K in debt. Now I’ll spend over $200K on ads without blinking an eye, and the difference isn’t that I have more money. It’s how I deal with fear. Because yes, fear still comes up in
Tune into this special bonus episode on how to bust through objections before the sales call. This will save you hours of time (and lead to fewer calls down the road). Listen and learn the strategies and tips for busting through objections from day one. Are you interested in joining my program? Send me a
So you end a sales call, and the potential customer did not buy. You can either get off the call, note the response was a no or not right now, and move on, or start the follow-up process in your sales cycle. Which is your typical response? Because if it’s the second option, your sales
The BIGGEST objection you’ll ever face is… money. And I’m not talking about, “I have zero in my bank account and want to go into major debt to buy your course.” We’re talking ethical sales conversations around buying your offer or course, meaning people who have the money but aren’t sure it’s the best financial
One of the most common objections we hear is– “it’s not the right time.” There’s a lot going on in this objection, and I’ve seen it come up for almost everyone in every niche (no matter what the program or offer is). I’ve also experienced this objection myself before buying a program or offer! And
Most people think of making a sale as overcoming objections during the pitch. But you should be helping your potential buyers overcome objections way before you ever pitch. In fact, you can create a content and messaging structure that busts through certain objections at different stages in the customer journey. It’s a simple structure I
A lot of entrepreneurs and friends of mine are asking more questions and talking more about parenting and running a business, so I’ve asked some of my dearest friends and entrepreneurs to talk about their journey. In this episode, I’m sitting down with 8-figure entrepreneur, author, and mother, Carrie Green. Listen in and discover the
When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content. A few years ago, I ran a 10-hour training and
Ever feel like you’re doing everything right…and still stuck? Last week I noticed I was lugging around tiny weight belts of tasks, expectations, and rigid beliefs. It was killing my creativity. And my freedom. So I decided to let go. Today on the podcast we’re revisiting one of our most powerful episodes on letting go
Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see “great info” in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn’t cut it. You need relevancy—those precise words that
Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you’re not weaving in demand and trust first, you’ll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random
Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I’d crush it. Guess what? AI cut our cost-per-lead in half and
I remember telling Taylor back in the Video 4X days that she’d be a killer entrepreneur. She laughed and said, “No way, not me.” Yet three months after launching her own agency, she hit $10K in monthly revenuewithout a fancy website, an army of followers, or any extra fluff. Today on the podcast, I sit
