What if every piece of content you produce had your ideal clients responding, “Yes, that’s me!” or “Woah, how are you inside my head?!”. Or, even better, “You spoke to my soul. I need whatever it is you’re selling.” With each post or ad, nearly automatically, they believe and trust you or your brand as
Building a business also means building a team. And if you’re not careful (and you’re not building a team), you’re building a job not a business. So if you’re wondering how to piece it all together – growing a business and building an effective, happy team then this is the episode for you! Our COO,
When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content. Ready to learn why and how to connect with your
If you’re growing a business, then you’ve certainly heard of “niching down.” But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40’s. They might even niche further, like women who are moms in their
I’ve grown multiple businesses over the years, and looking back, the most successful had 6 fundamentals that led to their success. (And the ones that weren’t successful were missing a few of these fundamentals). In fact, when all 6 were properly used, those offers grew the quickest! Ask me to launch a new product or
I remember starting my first business and feeling like everything was on my shoulders. Retirement, insurance, writing myself a paycheck (when I could)… I kept wondering how everyone else was doing it! Because $5,000 in revenue was not $5,000 in the bank. But what I didn’t understand was the difference between a money machine and
One question I hear all the time… If you had to start all over and build a million-dollar business in 2024, how would you do it? And today, I’m going to answer it alongside my good friend James Wedmore. If you don’t know James, his online course business has over $80 million in sales, he
We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, “Why am I not ‘there’ yet?”, or, “What’s wrong with me? Why Can’t I figure this out?” It’s especially easy to fall into these thoughts and emotions when starting something new like a
As a business owner with over 1,000 students in my programs at any given time, we’ve built a team of go-to coaches who are in the know when it comes to our teachings and what students need. Our senior coaches work with students each day. They know what’s working, what’s not, and how to help
Students often ask me to help them with their messaging on an opt-in page, and when I ask what it’s converting at, they say 40%. My response? Nope, that opt-in page does not need help. Uncovering what’s working with your messaging and what’s not is HUGE in your business. Because otherwise, you’re wasting time and
You’d think I’d seen it all… until 2023 hit. Between a painful divorce, a business model I outgrew, and revenue crashing, it felt like everything I loved was slipping through my fingers. I had to relearn how to love myself, how to let go, and how to rebuild from the ashes. Today on the podcast
The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the
2025 brought more changes to online courses than any year I’ve seen in my 42 years. Everything that used to work suddenly felt like pulling teeth. I watched our $2K mid-ticket offer stall, then launched a $1K version that practically sold itself. At the same time, I realized AI wasn’t just a helper it was
When I started my business, my success was tied to three-dimensional “rewards.” If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I’d made it. The problem was, when I did get most of those things, I didn’t like who I
Ever wonder why some posts explode while yours stall at 200 views? A few months ago my students were in the same boat. They nailed topics and titles, but their videos still limped along. Then we cracked the code: structure. Once they layered in the right triggers— to get comments, increase watch time, and inspire
The secret to growth online isn’t fancy graphics or endless posting, it’s relevancy. Real, nail-on-the-head scenarios that made people stop, click, and share. In episode two of our three-part series, I’m spilling how we built titles from the exact situations our audience lives through. Think beyond “How to beat overwhelm” and into “Three reasons your
