Episode Title: My 3 Favorite Sales Techniques In Messaging

My 3 Favorite Sales Techniques In Messaging

Your messaging, first and foremost, should be profitable. While it’s great to be clear and communicate exactly what you’re selling… your messaging, most importantly, should be designed to drive sales. In fact, great messaging helps you both close customers and grow your business. If people aren’t reaching out to work with you before you pitch,

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Episode Title: The Top 8 Business Lessons I Learned in 2022

The Top 8 Business Lessons I Learned in 2022

This year brought lots of change for me and my business. For us, our amazing integrator, Taylor, left the business (on wonderful terms), I moved from my home state to Arizona, we shifted the business to a high-ticket evergreen model, and we’re trying things we never did before. If you had told 2021 Brandon all this

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Episode Title: Profitable Lessons We Learned After Spending $1.1 Million In Ads

Profitable Lessons We Learned After Spending $1.1 Million In Ads

Over the past four years, we’ve focused more on paid ads than we have on growing organically. While I love organic growth (and believe you must have both organic and paid in your business for optimal results), paid ads will help you scale faster. In fact, we’ve spent over $1.1 million on ads, scaled quickly,

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Episode TItle: How To Create A Story And Offer That Converts with Colin Boyd

How To Create A Story And Offer That Converts with Colin Boyd

There are a few elements of building your online business that I don’t typically talk about. Some of these elements include how to use a story in your messaging and how to create an offer. My guest specializes in telling stories that are designed for conversions and crafting offers that sell with ease. He’s helped

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9 Business Lessons I Learned From My Shaman

Many of you have heard the story of how I went from $40,000 in debt to a million-dollar business. But I haven’t shared the “why” behind it. Yes, I’ve shared some of the how and the strategic details. However, I want to go deeper. In this episode of the podcast, I’m sharing the 9 business

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Episode Title: How Not To Be A Victim To Deep Unwanted Emotions with Susan Choi

How Not To Be A Victim To Deep Unwanted Emotions with Susan Choi

In this episode, I’m sitting down with a New Generation Mastery Coach, Susan Choi, who helps sensitive leaders, executives, and entrepreneurs learn how to achieve emotional and identity mastery. And, especially since the past few years have been intense for everyone, she’s sharing how to deal with difficult emotions. What’s tricky is sometimes we’ll make

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Episode Title: Lack Of Understanding Leads To Terrible Marketing

Lack Of Understanding Leads To Terrible Marketing

We recently wrapped up our incredible 3-day mastermind with our New Generation Mastery students. One thing that became very clear to me after spending these days with our students was the lack of understanding about who they’re truly helping and how they’re helping them, which leads to terrible marketing in your business. Many entrepreneurs think

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Episode Title: Everyone Is Replaceable, But You Don't Have To Be

Everyone Is Replaceable, But You Don’t Have To Be

Everyone is replaceable, including you and me. I’m certainly replaceable. And, not just in my industry, but in my kids’ life, marriage, friendships, etc. It’s important to recognize this and not take anything for granted. And, when it comes to running your business, keeping this top of mind helps you stand out. So, how do

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Episode Title: Are Attachments Killing Your Content And Stealing Your Power?

Are Attachments Killing Your Content And Stealing Your Power?

Lately, I’ve shared proven tactics to sell on social media, get more DMs, and create high-performing webinars. And, I also know that over 70% of listeners don’t take action on any of it. If you want to take action, but self-doubt, fears, and worries keep coming up then you’re leaking what I call “personal power.”

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Latest Posts

Episode Title: How To Get Your Audience To KNOW They NEED You All On Their Own

How To Get Your Audience To KNOW They NEED You All On Their Own

Struggling to sell your product or offer? It’s not about convincing them they need “you” and it’s not about modules, videos, PDFs, and downloads (or even special bonuses). Instead, it’s about helping people come to their own conclusion that what you’re offering is the best solution. You want to persuade, influence, and communicate in a

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Episode Title: Creating Powerful Messaging Using Your Personal Power

Creating Powerful Messaging Using Your Personal Power

Saying the right thing has a massive influence on whether or not it’s going to be effective. You’ve probably heard me talk about language patterns and helpful tools like Thought Reversals, frameworks, script templates, and so on but there are also a couple of *invisible* elements that I also talk about inside my program, New

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Episode Title: 5 Ways To Add Value Without Using Tutorials

5 Ways To Add Value Without Using Tutorials

Are you tired of hearing the same general advice about creating content and growing a business? Add value… Give away your best stuff for free… Build the know, like, and trust factor… the list could go on and on! Let’s change that. On this episode of the podcast, I’m sharing how to create content that

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Episode Title: What It Really Takes To Master Your Messaging

What It Really Takes To Master Your Messaging

Every single successful entrepreneur (even if they haven’t worked with us) has mastered most or all of the 8 principles of high-converting messaging. Maybe you’ve mastered a few in your own business? And if not I guarantee that what hasn’t been mastered is EXACTLY what’s keeping you stuck. After working with over 1400 students, we’ve

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Episode Title: Testing Your Way To 7-Figure Messaging

Testing Your Way To 7-Figure Messaging

Strategy is rarely the problem. It results in about 10-15% of your success. But I’ve seen entrepreneurs do really well with both live launching and evergreen. Why? With the right messaging, you can flow between both and sell in many different strategies. The major determining factor is not your strategy, it’s your messaging, and the

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Episode Title: What I Would Do If I Had To Start All Over Again

What I Would Do If I Had To Start All Over Again

I’ve been in this industry for a really, really long time … before challenges ever existed, video series were brand-spanking new, and webinars were the leading sales technique. Let’s just say I’ve seen a LOT of strategies come and go. I’ve grown successful businesses, and I’ve made a lot of mistakes along the way. One

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