Most people think of making a sale as overcoming objections during the pitch. But you should be helping your potential buyers overcome objections way before you ever pitch. In fact, you can create a content and messaging structure that busts through certain objections at different stages in the customer journey. It’s a simple structure I like to use in my messaging, and I’m sharing it with you on the podcast with our sales coach, Rachel Duffy.
We’ve created a four-part series on overcoming objections to talk you through our entire objection-busting process. Listen to Part 1 and learn the two types of objections you’re going to come across, why objections come up and how to address them, common mistakes people make in the process, and examples and stories of what works and what doesn’t along the way.