Episode Title: Part 4: Sales - The Most Powerful Communication Elements

Part 4: Sales – The Most Powerful Communication Elements

I have a secret – growing up, I hated sales. So when I had to go door to door for one of my first businesses, it felt full-body painful – even though I KNEW my offer created huge wins! But now? I love sales. The truth is with the right focus and intention, sales become

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Episode Title: Part 3: Launches - The Most Powerful Communication Elements

Part 3: Launches – The Most Powerful Communication Elements

In the past 12 months, we’ve had more students coming in because their launches are declining in sales or have plateaued (where they once were super successful). It’s across-the-board funnel-wise! Evergreen funnels, high-ticket, low-ticket, etc. The reason? I’m breaking it all down in this episode – and how you can avoid declining sales and launch

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Episode Title: Part 2: Ads - The Most Powerful Communication Elements

Part 2: Ads – The Most Powerful Communication Elements

Typically, ads are the first touch point for a potential buyer. It’s the first time they’re experiencing you and your brand – and it’s your best opportunity to bring in qualified leads and build rapport. This is why getting the messaging right in ads is so important. When done well, it’s your lowest-cost way to

Read More »
Episode Title: The Most Powerful Communication Elements - Part 1: Content

Part 1: Content – The Most Powerful Communication Elements

There’s a lot that fits under the umbrella of “messaging.” You have content, copy, ads, emails, frameworks, funnels, and the list goes on. And while it can be easy to focus on one piece at a time, what really brings in sales is creating cohesive communication throughout your brand. Over the next few weeks, I’m

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Episode Title: Having a Unique Product Doesn’t Mean Sales But This Does

Having a Unique Product Doesn’t Mean Sales But This Does

Having a unique (breakthrough) product does NOT equal sales. And yet, I hear it all the time from marketing gurus, “You have to be unique in order to stand out.” While your uniqueness might help you gain attention, attention doesn’t necessarily mean sales. I’ve had many students come to me with thousands of followers and

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Episode Title: My 3 Favorite Sales Techniques In Messaging

My 3 Favorite Sales Techniques In Messaging

It’s no secret that great messaging can create more engagement, better open rates, lower cost per lead on ads, and (ultimately) more sales! Because when your messaging is dialed in, it’s relevant and resonates. And this is most likely why you’re here– to improve your messaging, so I’m going to share a throwback episode to

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Episode Title: Part 3: Launches - The Most Powerful Communication Elements

Part 3: Launches – The Most Powerful Communication Elements

In the past 12 months, we’ve had more students coming in because their launches are declining in sales or have plateaued (where they once were super successful). It’s across-the-board funnel-wise! Evergreen funnels, high-ticket, low-ticket, etc. The reason? I’m breaking it all down in this episode – and how you can avoid declining sales and launch

Read More »
Episode Title: Part 2: Ads - The Most Powerful Communication Elements

Part 2: Ads – The Most Powerful Communication Elements

Typically, ads are the first touch point for a potential buyer. It’s the first time they’re experiencing you and your brand – and it’s your best opportunity to bring in qualified leads and build rapport. This is why getting the messaging right in ads is so important. When done well, it’s your lowest-cost way to

Read More »
Episode Title: The Most Powerful Communication Elements - Part 1: Content

Part 1: Content – The Most Powerful Communication Elements

There’s a lot that fits under the umbrella of “messaging.” You have content, copy, ads, emails, frameworks, funnels, and the list goes on. And while it can be easy to focus on one piece at a time, what really brings in sales is creating cohesive communication throughout your brand. Over the next few weeks, I’m

Read More »

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