Is AI killing your messaging?

I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders

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3 Things that are saving course creators in 2026

Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you. I spent eight months

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Why Your Audience Isn’t Buying (And the One Language Shift That Fixes It)

Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d

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Business By Design is open and I’m giving $12k+ of bonuses

Ever get overwhelmed by all the free trainings, tools, and “next big things” online? I definitely have. Two years ago I signed up for half a dozen “must-have” programs… and never finished any. So this year, I wanted to do something different. No fluff. No 100-page workbooks you’ll never open. Today on the podcast, I’m

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Quantum Growth: When Purpose Meets the Algorithm

Ever felt stuck in a project that’s making money but not lighting you up? I’ve been there. After a big downturn (and a divorce), work became a chore, not a thrill. So I grabbed my blender figuratively and threw in two big realizations from the last few weeks. Today on the podcast, I’m blending:How to

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Why I stopped selling my flagship messaging programs

Why I stopped selling my flagship messaging programs

Yes, you read that title correctly. I stopped selling my flagship messaging programs. And no, they’re not gone forever—I just hit pause. After a tough divorce and burnout from answering the same questions week after week, I realized something huge: the market shifted, AI exploded, and my passion took me in a new direction. Instead

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The uncomfortable truth Why Someone With Half Your Knowledge Has 5x Your Following (And What How To Fix It)

Ever posted your most insightful, five-years-in-the-making content only to hear crickets? Then, out of nowhere, a silly park video you threw together explodes overnight? It’s maddening when deep expertise feels invisible and surface-level stuff blows up. Today on the podcast, I’m exposing why knowledge alone won’t skyrocket your following and revealing the three psychological triggers

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Latest Posts

Simple Story Telling That Makes Your Teachings Go Viral

I get this question all the time: “Brandon, how do I make my story go viral?” Wrong question. Nobody’s scrolling through Instagram hoping to hear a great story. They’re looking for something that helps them. A lesson. An answer. A shift. So the real question isn’t “how do I make this story pop”… it’s “what

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The Lessons That Saved My Life and Business

Ever feel like life is out to get you? Divorces, broken partnerships, a business that tanks… Over the past three years, I’ve been slapped with problem after problem, change after change stripped down to nothing and stuck in survival mode. I found a handful of lessons that helped me move through the chaos faster, rebuild

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