Episode Title: Building A Messaging Bridge To Create Demand - Part 3

Building a Messaging Bridge To Create Demand – Part 3

The third and final part of our series on building bridges is here and I can’t wait for you to hear it. Your messaging bridge is a crucial part of sales. Not only does it speak to your audience where they are, so it’s getting their attention, but most importantly, it’s helping sell before you

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Episode Title: Building a Messaging Bridge To Create Demand - Part 2

Building A Messaging Bridge To Create Demand – Part 2

In the last episode, we talked about bridges. Specifically, messaging bridges that help guide your audience from where they are to where you want them to be. It’s what really brings in sales! In this episode, I’m sharing behind-the-scenes coaching footage of me sitting down with two students and helping them create bridges for social

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Episode Title: Building a Messaging Bridge To Create Demand - Part 1

Building a Messaging Bridge To Create Demand – Part 1

I’ve never done this before on the podcast, but I’m sharing a literal training from inside our New Generation Mastery event we recently held. And it’s all about bridges – no, not the physical bridges across the water you travel over. This “bridge” helps guide your audience from where they are to where you want

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Episode Title: Are You Communicating From Problems or Solutions?

Are You Communicating From Problems or Solutions?

One of the biggest marketing mistakes I see entrepreneurs make is solely talking about solutions and avoiding the problems. Solutions sound great! They’re exciting and motivating, but if your audience can’t see themselves getting there, then they will not buy. But talking about their problems doesn’t have to mean “icky” sales messaging or digging into

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Episode Title: 6 Ways To Increase Back-End Sales and Follow-Ups

6 Ways To Increase Back-End Sales and Follow-Ups

There are a lot of different ways to make sales in your business. Most people focus on the front end and getting as many first-time buyers as possible, which every business needs, of course. But a common mistake I see happening is entrepreneurs creating more and more front-end offers. This can muddle your messaging and

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Episode Title: Journey Into the Life of Brandon Lucero With Rachel Duffy

Journey Into the Life of Brandon Lucero With Rachel Duffy

I can’t believe I’m announcing the 200th episode of our podcast – it blows my mind, and I’m so thankful for every single listener. And, as Rachel points out early in the interview, the New Generation Podcast has a global ranking of the top 1% of all podcasts across all categories. It’s unreal, and it’s

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Episode Title: Finding Your Million Dollar Headlines, Topics and Messaging

Finding Your Million Dollar Headlines, Topics and Messaging

You can have a top-notch strategy and all the frameworks (aka gift wrapping and build-up), and it can even be something your audience has talked about over and over… but it still misses the mark. In this episode, I’m sharing how to identify what your audience truly wants so you can sell like crazy. Listen

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Episode Title: Messaging Secrets That Can 3x Your Launch Results

Messaging Secrets That Can 3x Your Launch Results

As the online business landscape changes… I’ve noticed more and more entrepreneurs saying they’ve seen a plateau in sales, their launches aren’t scaling, or the launch never took off at all. If this is you, too, you’re in the right place. In this episode, I’m sharing messaging secrets that will take your launches to the

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Latest Posts

Episode Title: The Art Of Teaching With Story, Metaphors, and Examples

The Art Of Teaching With Story, Metaphors, and Examples

You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get

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Episode Title: Mastery: The Secret Ingredient To My First Million Dollar Year

Mastery: The Secret Ingredient To My First Million-Dollar Year

If you feel like results aren’t coming fast enough, you’re missing something and doing all the right steps, other people are saying the same thing as you and getting better results, and you’ve been teaching things you know can help people, then this episode is for you! I’m discussing a messaging tool I don’t cover

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Episode Title: 5 Ways To Understand Your Audiences' Thinking Better

5 Ways To Understand Your Audiences’ Thinking Better

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the

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Episode Title: Awareness: The Hidden Secret To Messaging and Life

Awareness: The Hidden Secret To Messaging and Life

When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I’m seeing it now more than ever) is AWARENESS. It’s one of the most powerful tools when it comes to effective messaging, and in this episode,

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Episode Title: How To Integrate Messaging In YOUR Specific Business Successfully

How To Integrate Messaging In YOUR Specific Business Successfully

We just wrapped up one of the most EPIC 3-day Master Your Profitable Messaging trainings we’ve ever done. Over 600 people posted about their breakthroughs in the group, and there are more coming in! I love seeing all these wins come through, and I want to bring you even more wins (no strings attached). So,

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