The BIGGEST objection you’ll ever face is… money. And I’m not talking about, “I have zero in my bank account and want to go into major debt to buy your course.” We’re talking ethical sales conversations around buying your offer or course, meaning people who have the money but aren’t sure it’s the best financial
One of the most common objections we hear is– “it’s not the right time.” There’s a lot going on in this objection, and I’ve seen it come up for almost everyone in every niche (no matter what the program or offer is). I’ve also experienced this objection myself before buying a program or offer! And
Most people think of making a sale as overcoming objections during the pitch. But you should be helping your potential buyers overcome objections way before you ever pitch. In fact, you can create a content and messaging structure that busts through certain objections at different stages in the customer journey. It’s a simple structure I
A lot of entrepreneurs and friends of mine are asking more questions and talking more about parenting and running a business, so I’ve asked some of my dearest friends and entrepreneurs to talk about their journey. In this episode, I’m sitting down with 8-figure entrepreneur, author, and mother, Carrie Green. Listen in and discover the
The old way of creating a successful course or program went a little like this: Create a course around your expertise. Share it with the world, market it, and it will sell. And this helped create a lot of the influencers and course creators you know today. But, as you know, the market is now
My business took off when I was broke and living with my in-laws, and it happened to be when we had our first child. Having children is wild. Growing a business is wild. Doing both at the same time? It’s a type of beautiful chaos I’m here for every day, all day. As you know,
The online business space has changed A LOT in the past ten years. But some business practices will stay tried and true through any market and any shift in buyer trends. Years ago, I reached out to a stranger online and asked to meet for coffee. That night at a coffee shop, we came up
It took me 10 years to build a multi-million dollar business (and to grow on a personal level as well). With the experience and knowledge that I have now because of that 10-year journey, if I lost everything overnight it would not take me 10 years to build it back up. It would take one
Here’s the ONE truth I know about growing a business… failure is a part of success. You will fail, you will have hard times, and things won’t always work out how you want them to. Take my business just six months ago. We had the worst-performing launch in years and then we turned it around
You don’t HAVE to niche down. At least, not the way you’ve probably been taught. Most people teach “niching down” as choosing a category, then a subcategory, and then another subcategory. This is outdated and causes more problems for entrepreneurs than it provides solutions. In this episode, I’ll show you why and I’ll walk you
One of the biggest marketing mistakes I see entrepreneurs make is solely talking about solutions and avoiding the problems. Solutions sound great! They’re exciting and motivating, but if your audience can’t see themselves getting there, then they will not buy. But talking about their problems doesn’t have to mean “icky” sales messaging or digging into
There are a lot of different ways to make sales in your business. Most people focus on the front end and getting as many first-time buyers as possible, which every business needs, of course. But a common mistake I see happening is entrepreneurs creating more and more front-end offers. This can muddle your messaging and
I can’t believe I’m announcing the 200th episode of our podcast – it blows my mind, and I’m so thankful for every single listener. And, as Rachel points out early in the interview, the New Generation Podcast has a global ranking of the top 1% of all podcasts across all categories. It’s unreal, and it’s
You can have a top-notch strategy and all the frameworks (aka gift wrapping and build-up), and it can even be something your audience has talked about over and over… but it still misses the mark. In this episode, I’m sharing how to identify what your audience truly wants so you can sell like crazy. Listen
When most people start a business, their focus is on revenue, sales, and bringing in money. Which is great (and necessary for running a business), but they also tend to overlook bookkeeping and taxes. This almost cost me tens of thousands of dollars, and it could cost you BIG money in savings, taxes, and more
Ever thought about writing a book to grow your business? Well, I have, and selfishly, I invited an expert on my podcast to talk about how to write a best-selling book. Not to hit #1 or the top ten on any list in particular (although my guest can help you achieve this, too), but more
