Last September, we had our worst launch yet so I knew something in my business had to change and got to work finding a solution FAST. Six months later and we had our BEST launch to date! What were the changes made? I’m breaking them all down in great detail on the podcast today. From commissions,
In life and in business, no one likes to be in a one-way conversation. We must feel heard in order to hear. So how do you create content or messaging that makes five to a million people in your audience feel heard at a single moment? In this episode I’m sharing how to actually make
I want to talk about a major roadblock for entrepreneurs that has come up over and over again, and that is waiting. It’s also a roadblock for many of my students that keeps them from seeing results faster. It can look like perfectionism, but the problem is waiting doesn’t lead to results. Perfectionism keeps you
We just wrapped our New Generation Mastery launch, and spoiler alert, it went really well! As sales were rolling in, my wife leaned over to ask how it was going. I shared the good news of a 7-figure launch, followed by… “Remember when we were excited about ONE sale?“ She didn’t miss a beat. “Yes. I
One of the BIGGEST misconceptions people believe is that messaging is copy. It’s not. Messaging is your communication and it flows into everything you do inside your business. It’s how you communicate on calls and in your content, the topics you cover, the titles you choose, the ads you create, emails… and so much more.
After helping over 1,400 students through our programs and coaching, we’ve noticed common mistakes that keep entrepreneurs from great messaging. And it’s not the strategy you use… Because when you have powerful messaging, then practically any strategy works! But without it, then the strategies do not work. In this episode, I’m sitting down with parenting
Struggling to sell your product or offer? It’s not about convincing them they need “you” and it’s not about modules, videos, PDFs, and downloads (or even special bonuses). Instead, it’s about helping people come to their own conclusion that what you’re offering is the best solution. You want to persuade, influence, and communicate in a
Saying the right thing has a massive influence on whether or not it’s going to be effective. You’ve probably heard me talk about language patterns and helpful tools like Thought Reversals, frameworks, script templates, and so on but there are also a couple of *invisible* elements that I also talk about inside my program, New
Are you tired of hearing the same general advice about creating content and growing a business? Add value… Give away your best stuff for free… Build the know, like, and trust factor… the list could go on and on! Let’s change that. On this episode of the podcast, I’m sharing how to create content that
Every single successful entrepreneur (even if they haven’t worked with us) has mastered most or all of the 8 principles of high-converting messaging. Maybe you’ve mastered a few in your own business? And if not I guarantee that what hasn’t been mastered is EXACTLY what’s keeping you stuck. After working with over 1400 students, we’ve
One of the biggest marketing mistakes I see entrepreneurs make is solely talking about solutions and avoiding the problems. Solutions sound great! They’re exciting and motivating, but if your audience can’t see themselves getting there, then they will not buy. But talking about their problems doesn’t have to mean “icky” sales messaging or digging into
There are a lot of different ways to make sales in your business. Most people focus on the front end and getting as many first-time buyers as possible, which every business needs, of course. But a common mistake I see happening is entrepreneurs creating more and more front-end offers. This can muddle your messaging and
I can’t believe I’m announcing the 200th episode of our podcast – it blows my mind, and I’m so thankful for every single listener. And, as Rachel points out early in the interview, the New Generation Podcast has a global ranking of the top 1% of all podcasts across all categories. It’s unreal, and it’s
You can have a top-notch strategy and all the frameworks (aka gift wrapping and build-up), and it can even be something your audience has talked about over and over… but it still misses the mark. In this episode, I’m sharing how to identify what your audience truly wants so you can sell like crazy. Listen
When most people start a business, their focus is on revenue, sales, and bringing in money. Which is great (and necessary for running a business), but they also tend to overlook bookkeeping and taxes. This almost cost me tens of thousands of dollars, and it could cost you BIG money in savings, taxes, and more
Ever thought about writing a book to grow your business? Well, I have, and selfishly, I invited an expert on my podcast to talk about how to write a best-selling book. Not to hit #1 or the top ten on any list in particular (although my guest can help you achieve this, too), but more
