I want to talk about a major roadblock for entrepreneurs that has come up over and over again, and that is waiting. It’s also a roadblock for many of my students that keeps them from seeing results faster. It can look like perfectionism, but the problem is waiting doesn’t lead to results. Perfectionism keeps you
We just wrapped our New Generation Mastery launch, and spoiler alert, it went really well! As sales were rolling in, my wife leaned over to ask how it was going. I shared the good news of a 7-figure launch, followed by… “Remember when we were excited about ONE sale?“ She didn’t miss a beat. “Yes. I
One of the BIGGEST misconceptions people believe is that messaging is copy. It’s not. Messaging is your communication and it flows into everything you do inside your business. It’s how you communicate on calls and in your content, the topics you cover, the titles you choose, the ads you create, emails… and so much more.
After helping over 1,400 students through our programs and coaching, we’ve noticed common mistakes that keep entrepreneurs from great messaging. And it’s not the strategy you use… Because when you have powerful messaging, then practically any strategy works! But without it, then the strategies do not work. In this episode, I’m sitting down with parenting
Struggling to sell your product or offer? It’s not about convincing them they need “you” and it’s not about modules, videos, PDFs, and downloads (or even special bonuses). Instead, it’s about helping people come to their own conclusion that what you’re offering is the best solution. You want to persuade, influence, and communicate in a
Saying the right thing has a massive influence on whether or not it’s going to be effective. You’ve probably heard me talk about language patterns and helpful tools like Thought Reversals, frameworks, script templates, and so on but there are also a couple of *invisible* elements that I also talk about inside my program, New
Are you tired of hearing the same general advice about creating content and growing a business? Add value… Give away your best stuff for free… Build the know, like, and trust factor… the list could go on and on! Let’s change that. On this episode of the podcast, I’m sharing how to create content that
Every single successful entrepreneur (even if they haven’t worked with us) has mastered most or all of the 8 principles of high-converting messaging. Maybe you’ve mastered a few in your own business? And if not I guarantee that what hasn’t been mastered is EXACTLY what’s keeping you stuck. After working with over 1400 students, we’ve
Strategy is rarely the problem. It results in about 10-15% of your success. But I’ve seen entrepreneurs do really well with both live launching and evergreen. Why? With the right messaging, you can flow between both and sell in many different strategies. The major determining factor is not your strategy, it’s your messaging, and the
I’ve been in this industry for a really, really long time … before challenges ever existed, video series were brand-spanking new, and webinars were the leading sales technique. Let’s just say I’ve seen a LOT of strategies come and go. I’ve grown successful businesses, and I’ve made a lot of mistakes along the way. One
Ever wonder why some posts explode while yours stall at 200 views? A few months ago my students were in the same boat. They nailed topics and titles, but their videos still limped along. Then we cracked the code: structure. Once they layered in the right triggers— to get comments, increase watch time, and inspire
The secret to growth online isn’t fancy graphics or endless posting, it’s relevancy. Real, nail-on-the-head scenarios that made people stop, click, and share. In episode two of our three-part series, I’m spilling how we built titles from the exact situations our audience lives through. Think beyond “How to beat overwhelm” and into “Three reasons your
You ever wonder how some brands just explode overnight? We quietly launched a second brand, Grounded Parenting, and in under 60 days we shot to 27,000 followers on TikTok. Now we’re at 30K. No luck. It was our secret weapon: a custom messaging AI built on hundreds of conversion points and a simple step-by-step system.
When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content. A few years ago, I ran a 10-hour training and
Ever feel like you’re doing everything right…and still stuck? Last week I noticed I was lugging around tiny weight belts of tasks, expectations, and rigid beliefs. It was killing my creativity. And my freedom. So I decided to let go. Today on the podcast we’re revisiting one of our most powerful episodes on letting go
Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see “great info” in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn’t cut it. You need relevancy—those precise words that
