Episode Title: The Most Powerful Communication Elements - Part 1: Content

Part 1: Content – The Most Powerful Communication Elements

There’s a lot that fits under the umbrella of “messaging.” You have content, copy, ads, emails, frameworks, funnels, and the list goes on. And while it can be easy to focus on one piece at a time, what really brings in sales is creating cohesive communication throughout your brand. Over the next few weeks, I’m

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Episode Title: Having a Unique Product Doesn’t Mean Sales But This Does

Having a Unique Product Doesn’t Mean Sales But This Does

Having a unique (breakthrough) product does NOT equal sales. And yet, I hear it all the time from marketing gurus, “You have to be unique in order to stand out.” While your uniqueness might help you gain attention, attention doesn’t necessarily mean sales. I’ve had many students come to me with thousands of followers and

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Episode Title: My 3 Favorite Sales Techniques In Messaging

My 3 Favorite Sales Techniques In Messaging

It’s no secret that great messaging can create more engagement, better open rates, lower cost per lead on ads, and (ultimately) more sales! Because when your messaging is dialed in, it’s relevant and resonates. And this is most likely why you’re here– to improve your messaging, so I’m going to share a throwback episode to

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Episode Title: Feeling Fulfilled Everyday By Redefining Success

Feeling Fulfilled Everyday By Redefining Success

When I started my business, my success was tied to three-dimensional “rewards.” If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I’d made it. The problem was, when I did get most of those things, I didn’t like who I

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Episode Title: Building A Messaging Bridge To Create Demand - Part 3

Building a Messaging Bridge To Create Demand – Part 3

The third and final part of our series on building bridges is here and I can’t wait for you to hear it. Your messaging bridge is a crucial part of sales. Not only does it speak to your audience where they are, so it’s getting their attention, but most importantly, it’s helping sell before you

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Episode Title: Building a Messaging Bridge To Create Demand - Part 2

Building A Messaging Bridge To Create Demand – Part 2

In the last episode, we talked about bridges. Specifically, messaging bridges that help guide your audience from where they are to where you want them to be. It’s what really brings in sales! In this episode, I’m sharing behind-the-scenes coaching footage of me sitting down with two students and helping them create bridges for social

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Episode Title: Inside Look Of NGM and NGM+! Will You Actually See Results?

Inside Look Of NGM and NGM+! Will You Actually See Results?

One time a year, we open the doors to New Generation Mastery, and it’s happening right now! It’s the perfect time to peek inside the two levels of our program (NGM and NGM+, the accelerator program) and see if it’s right for YOU. Because if you have a messaging problem, I don’t want you to

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Episode Title: The Top 5 Mistakes That People Make When It Comes To Messaging

The Top 5 Mistakes That People Make When It Comes To Messaging

If you’re following along with us, then you know we’re smack dab in the middle of our once-a-year Master Your Profitable Messaging 3-day training. And during a bonus training I hosted in our pop-up group, I spoke about the top 5 mistakes business owners make in their messaging… and it was absolute gold. So obviously

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Episode Title: Part 3: Launches - The Most Powerful Communication Elements

Part 3: Launches – The Most Powerful Communication Elements

In the past 12 months, we’ve had more students coming in because their launches are declining in sales or have plateaued (where they once were super successful). It’s across-the-board funnel-wise! Evergreen funnels, high-ticket, low-ticket, etc. The reason? I’m breaking it all down in this episode – and how you can avoid declining sales and launch

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Episode Title: Part 2: Ads - The Most Powerful Communication Elements

Part 2: Ads – The Most Powerful Communication Elements

Typically, ads are the first touch point for a potential buyer. It’s the first time they’re experiencing you and your brand – and it’s your best opportunity to bring in qualified leads and build rapport. This is why getting the messaging right in ads is so important. When done well, it’s your lowest-cost way to

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