Episode Title: Your Business Isn’t Your Wealth Machine with Mel Abraham

Your Business Isn’t Your Wealth Machine with Mel Abraham

I remember starting my first business and feeling like everything was on my shoulders. Retirement, insurance, writing myself a paycheck (when I could)… I kept wondering how everyone else was doing it! Because $5,000 in revenue was not $5,000 in the bank. But what I didn’t understand was the difference between a money machine and

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Episode Title: Moving Into More Power Through Self-Love and Acceptance

Moving Into More Power Through Self-Love and Acceptance

We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, “Why am I not ‘there’ yet?”, or, “What’s wrong with me? Why Can’t I figure this out?” It’s especially easy to fall into these thoughts and emotions when starting something new like a

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Episode Title: Uncover Messaging Problems

Using Numbers To Uncover Messaging Problems

Students often ask me to help them with their messaging on an opt-in page, and when I ask what it’s converting at, they say 40%. My response? Nope, that opt-in page does not need help. Uncovering what’s working with your messaging and what’s not is HUGE in your business. Because otherwise, you’re wasting time and

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Episode Title: The Art Of Teaching With Story, Metaphors, and Examples

The Art Of Teaching With Story, Metaphors, and Examples

You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get

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Episode Title: Mastery: The Secret Ingredient To My First Million Dollar Year

Mastery: The Secret Ingredient To My First Million-Dollar Year

If you feel like results aren’t coming fast enough, you’re missing something and doing all the right steps, other people are saying the same thing as you and getting better results, and you’ve been teaching things you know can help people, then this episode is for you! I’m discussing a messaging tool I don’t cover

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Episode Title: 5 Ways To Understand Your Audiences' Thinking Better

5 Ways To Understand Your Audiences’ Thinking Better

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the

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Episode Title: Awareness: The Hidden Secret To Messaging and Life

Awareness: The Hidden Secret To Messaging and Life

When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I’m seeing it now more than ever) is AWARENESS. It’s one of the most powerful tools when it comes to effective messaging, and in this episode,

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Latest Posts

Major Marketing Mistake #3: Over Teaching on Webinars and How To Fix It!

Do you struggle with how much information to put in your webinar? Overteaching might be what’s hindering your engagement, show-up rates, and sales. Instead of overloading your audience with information, you need to build trust and connection. Listen in a disover how to teach relevant concepts and back them up with stories and analogies, way

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Major Marketing Mistake #2: Evergreen vs Launching

I often hear people debating and even battling about evergreen sales versus launch sales, with proponents of each side bashing the other. Today, I’m ending that debate by sharing my experiences and insights from using both models over the past two years in our business. Listen in and discover the pros and cons of each strategy

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