Strategy is rarely the problem. It results in about 10-15% of your success. But I’ve seen entrepreneurs do really well with both live launching and evergreen. Why? With the right messaging, you can flow between both and sell in many different strategies. The major determining factor is not your strategy, it’s your messaging, and the
I’ve been in this industry for a really, really long time … before challenges ever existed, video series were brand-spanking new, and webinars were the leading sales technique. Let’s just say I’ve seen a LOT of strategies come and go. I’ve grown successful businesses, and I’ve made a lot of mistakes along the way. One
Over the past year, we’ve seen “proven” marketing strategies (that worked well for many years) drop in effectiveness dramatically while other tactics worked really well. There’s also been a shift in buying behavior that will likely continue through the current recession. Simply put, there’s been a lot of change in the market, and this is
If you’ve been a follower of mine for any amount of time, you probably know I’d love to see entrepreneurship taught in high schools. I’m a huge advocate of providing more opportunities to kids after high school (other than college). And on this episode of the podcast, I’m speaking to someone who’s creating change now!
While there are many positives to owning a course-based business, it’s far from easy. When I first got started in this space, I thought it would be easy. I imagined a funnel you turned on once and barely had to revisit where sales came with ease and customers were anonymous. Spoiler alert: It’s nothing like
If you want to have a powerful message, you need to be a powerful person, even in the face of adversity. And today’s guest, voice actress and business owner Jennifer Hale is the perfect example. Just a few years ago, she went through a pretty big ordeal with a “hater” online about something that wasn’t
Your messaging, first and foremost, should be profitable. While it’s great to be clear and communicate exactly what you’re selling… your messaging, most importantly, should be designed to drive sales. In fact, great messaging helps you both close customers and grow your business. If people aren’t reaching out to work with you before you pitch,
This year brought lots of change for me and my business. For us, our amazing integrator, Taylor, left the business (on wonderful terms), I moved from my home state to Arizona, we shifted the business to a high-ticket evergreen model, and we’re trying things we never did before. If you had told 2021 Brandon all this
Over the past four years, we’ve focused more on paid ads than we have on growing organically. While I love organic growth (and believe you must have both organic and paid in your business for optimal results), paid ads will help you scale faster. In fact, we’ve spent over $1.1 million on ads, scaled quickly,
There are a few elements of building your online business that I don’t typically talk about. Some of these elements include how to use a story in your messaging and how to create an offer. My guest specializes in telling stories that are designed for conversions and crafting offers that sell with ease. He’s helped
One of the biggest marketing mistakes I see entrepreneurs make is solely talking about solutions and avoiding the problems. Solutions sound great! They’re exciting and motivating, but if your audience can’t see themselves getting there, then they will not buy. But talking about their problems doesn’t have to mean “icky” sales messaging or digging into
There are a lot of different ways to make sales in your business. Most people focus on the front end and getting as many first-time buyers as possible, which every business needs, of course. But a common mistake I see happening is entrepreneurs creating more and more front-end offers. This can muddle your messaging and
I can’t believe I’m announcing the 200th episode of our podcast – it blows my mind, and I’m so thankful for every single listener. And, as Rachel points out early in the interview, the New Generation Podcast has a global ranking of the top 1% of all podcasts across all categories. It’s unreal, and it’s
You can have a top-notch strategy and all the frameworks (aka gift wrapping and build-up), and it can even be something your audience has talked about over and over… but it still misses the mark. In this episode, I’m sharing how to identify what your audience truly wants so you can sell like crazy. Listen
When most people start a business, their focus is on revenue, sales, and bringing in money. Which is great (and necessary for running a business), but they also tend to overlook bookkeeping and taxes. This almost cost me tens of thousands of dollars, and it could cost you BIG money in savings, taxes, and more
Ever thought about writing a book to grow your business? Well, I have, and selfishly, I invited an expert on my podcast to talk about how to write a best-selling book. Not to hit #1 or the top ten on any list in particular (although my guest can help you achieve this, too), but more
