Episode Title: How To Get Your Audience To KNOW They NEED You All On Their Own

How To Get Your Audience To KNOW They NEED You All On Their Own

Struggling to sell your product or offer? It’s not about convincing them they need “you” and it’s not about modules, videos, PDFs, and downloads (or even special bonuses). Instead, it’s about helping people come to their own conclusion that what you’re offering is the best solution. You want to persuade, influence, and communicate in a

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Episode Title: Creating Powerful Messaging Using Your Personal Power

Creating Powerful Messaging Using Your Personal Power

Saying the right thing has a massive influence on whether or not it’s going to be effective. You’ve probably heard me talk about language patterns and helpful tools like Thought Reversals, frameworks, script templates, and so on but there are also a couple of *invisible* elements that I also talk about inside my program, New

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Episode Title: 5 Ways To Add Value Without Using Tutorials

5 Ways To Add Value Without Using Tutorials

Are you tired of hearing the same general advice about creating content and growing a business? Add value… Give away your best stuff for free… Build the know, like, and trust factor… the list could go on and on! Let’s change that. On this episode of the podcast, I’m sharing how to create content that

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Episode Title: What It Really Takes To Master Your Messaging

What It Really Takes To Master Your Messaging

Every single successful entrepreneur (even if they haven’t worked with us) has mastered most or all of the 8 principles of high-converting messaging. Maybe you’ve mastered a few in your own business? And if not I guarantee that what hasn’t been mastered is EXACTLY what’s keeping you stuck. After working with over 1400 students, we’ve

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Episode Title: Testing Your Way To 7-Figure Messaging

Testing Your Way To 7-Figure Messaging

Strategy is rarely the problem. It results in about 10-15% of your success. But I’ve seen entrepreneurs do really well with both live launching and evergreen. Why? With the right messaging, you can flow between both and sell in many different strategies. The major determining factor is not your strategy, it’s your messaging, and the

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Episode Title: What I Would Do If I Had To Start All Over Again

What I Would Do If I Had To Start All Over Again

I’ve been in this industry for a really, really long time … before challenges ever existed, video series were brand-spanking new, and webinars were the leading sales technique. Let’s just say I’ve seen a LOT of strategies come and go. I’ve grown successful businesses, and I’ve made a lot of mistakes along the way. One

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Episode Title: 2023 Marketing Predictions From Experts Who Grew In 2022

2023 Marketing Predictions From Experts Who Grew In 2022

Over the past year, we’ve seen “proven” marketing strategies (that worked well for many years) drop in effectiveness dramatically while other tactics worked really well. There’s also been a shift in buying behavior that will likely continue through the current recession. Simply put, there’s been a lot of change in the market, and this is

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Episode Title: 5 Truths About The Course Based Business

5 Truths About The Course-Based Business

While there are many positives to owning a course-based business, it’s far from easy. When I first got started in this space, I thought it would be easy. I imagined a funnel you turned on once and barely had to revisit where sales came with ease and customers were anonymous. Spoiler alert: It’s nothing like

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Latest Posts

Episode Title: 5 Lessons I Wish I Knew Before Starting My Business

5 Lessons I Wish I Knew Before Starting My Business

It took me 10 years to build a multi-million dollar business (and to grow on a personal level as well). With the experience and knowledge that I have now because of that 10-year journey, if I lost everything overnight it would not take me 10 years to build it back up. It would take one

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Episode Title: How To Pull Yourself Out Of ANY Tough Failure In Business

How To Pull Yourself Out Of ANY Tough Failure In Business

Here’s the ONE truth I know about growing a business… failure is a part of success. You will fail, you will have hard times, and things won’t always work out how you want them to. Take my business just six months ago. We had the worst-performing launch in years and then we turned it around

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Episode Title: How To Niche Down and Be In Complete Alignment

How To Niche Down and Be In Complete Alignment

You don’t HAVE to niche down. At least, not the way you’ve probably been taught. Most people teach “niching down” as choosing a category, then a subcategory, and then another subcategory. This is outdated and causes more problems for entrepreneurs than it provides solutions. In this episode, I’ll show you why and I’ll walk you

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Episode Title: Be Heard By Making Your Audience Feel Heard

Be Heard By Making Your Audience Feel Heard

In life and in business, no one likes to be in a one-way conversation. We must feel heard in order to hear. So how do you create content or messaging that makes five to a million people in your audience feel heard at a single moment?  In this episode I’m sharing how to actually make

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