I’ve been in this industry for a really, really long time … before challenges ever existed, video series were brand-spanking new, and webinars were the leading sales technique. Let’s just say I’ve seen a LOT of strategies come and go. I’ve grown successful businesses, and I’ve made a lot of mistakes along the way. One
Over the past year, we’ve seen “proven” marketing strategies (that worked well for many years) drop in effectiveness dramatically while other tactics worked really well. There’s also been a shift in buying behavior that will likely continue through the current recession. Simply put, there’s been a lot of change in the market, and this is
We’re able to do seven-figure webinars, seven-figure launches, and we’ve navigated and scaled into a multi-seven-figure business. How? It is all because of the way we communicate. On this episode of the podcast, I’m sharing some of our most successful persuasive techniques that are working now (and have worked multiple times in the past). Listen
If you’ve been a follower of mine for any amount of time, you probably know I’d love to see entrepreneurship taught in high schools. I’m a huge advocate of providing more opportunities to kids after high school (other than college). And on this episode of the podcast, I’m speaking to someone who’s creating change now!
While there are many positives to owning a course-based business, it’s far from easy. When I first got started in this space, I thought it would be easy. I imagined a funnel you turned on once and barely had to revisit where sales came with ease and customers were anonymous. Spoiler alert: It’s nothing like
If you want to have a powerful message, you need to be a powerful person, even in the face of adversity. And today’s guest, voice actress and business owner Jennifer Hale is the perfect example. Just a few years ago, she went through a pretty big ordeal with a “hater” online about something that wasn’t
Your messaging, first and foremost, should be profitable. While it’s great to be clear and communicate exactly what you’re selling… your messaging, most importantly, should be designed to drive sales. In fact, great messaging helps you both close customers and grow your business. If people aren’t reaching out to work with you before you pitch,
This year brought lots of change for me and my business. For us, our amazing integrator, Taylor, left the business (on wonderful terms), I moved from my home state to Arizona, we shifted the business to a high-ticket evergreen model, and we’re trying things we never did before. If you had told 2021 Brandon all this
Over the past four years, we’ve focused more on paid ads than we have on growing organically. While I love organic growth (and believe you must have both organic and paid in your business for optimal results), paid ads will help you scale faster. In fact, we’ve spent over $1.1 million on ads, scaled quickly,
There are a few elements of building your online business that I don’t typically talk about. Some of these elements include how to use a story in your messaging and how to create an offer. My guest specializes in telling stories that are designed for conversions and crafting offers that sell with ease. He’s helped
Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see “great info” in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn’t cut it. You need relevancy—those precise words that
Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you’re not weaving in demand and trust first, you’ll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random
Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I’d crush it. Guess what? AI cut our cost-per-lead in half and
I remember telling Taylor back in the Video 4X days that she’d be a killer entrepreneur. She laughed and said, “No way, not me.” Yet three months after launching her own agency, she hit $10K in monthly revenuewithout a fancy website, an army of followers, or any extra fluff. Today on the podcast, I sit
Ever feel stuck, waiting for that lightning-bolt moment of clarity… only to watch days (or months) slip by? Trust me—I’ve been there. Between a divorce, two underperforming launches, and $40k in debt, I spent six months trapped in my head, longing for one perfect idea. But here’s what I learned: clarity isn’t a single moment. It’s
Ever snap at someone and later wonder, “Why did I overreact?” Last week, my daughter refused breakfast and I felt my pulse spike. I caught myself mid-yell and remembered something my friend (and mentor) Fiona Lukies taught me: “You’re not in a relationship with that person—you’re in a relationship with your thoughts about them.” That
