My business took off when I was broke and living with my in-laws, and it happened to be when we had our first child. Having children is wild. Growing a business is wild. Doing both at the same time? It’s a type of beautiful chaos I’m here for every day, all day. As you know,
The online business space has changed A LOT in the past ten years. But some business practices will stay tried and true through any market and any shift in buyer trends. Years ago, I reached out to a stranger online and asked to meet for coffee. That night at a coffee shop, we came up
It took me 10 years to build a multi-million dollar business (and to grow on a personal level as well). With the experience and knowledge that I have now because of that 10-year journey, if I lost everything overnight it would not take me 10 years to build it back up. It would take one
Here’s the ONE truth I know about growing a business… failure is a part of success. You will fail, you will have hard times, and things won’t always work out how you want them to. Take my business just six months ago. We had the worst-performing launch in years and then we turned it around
You don’t HAVE to niche down. At least, not the way you’ve probably been taught. Most people teach “niching down” as choosing a category, then a subcategory, and then another subcategory. This is outdated and causes more problems for entrepreneurs than it provides solutions. In this episode, I’ll show you why and I’ll walk you
Last September, we had our worst launch yet so I knew something in my business had to change and got to work finding a solution FAST. Six months later and we had our BEST launch to date! What were the changes made? I’m breaking them all down in great detail on the podcast today. From commissions,
In life and in business, no one likes to be in a one-way conversation. We must feel heard in order to hear. So how do you create content or messaging that makes five to a million people in your audience feel heard at a single moment? In this episode I’m sharing how to actually make
I want to talk about a major roadblock for entrepreneurs that has come up over and over again, and that is waiting. It’s also a roadblock for many of my students that keeps them from seeing results faster. It can look like perfectionism, but the problem is waiting doesn’t lead to results. Perfectionism keeps you
We just wrapped our New Generation Mastery launch, and spoiler alert, it went really well! As sales were rolling in, my wife leaned over to ask how it was going. I shared the good news of a 7-figure launch, followed by… “Remember when we were excited about ONE sale?“ She didn’t miss a beat. “Yes. I
One of the BIGGEST misconceptions people believe is that messaging is copy. It’s not. Messaging is your communication and it flows into everything you do inside your business. It’s how you communicate on calls and in your content, the topics you cover, the titles you choose, the ads you create, emails… and so much more.
When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?
I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders
Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. They knew their content wasn’t landing. They knew they were getting zero engagement. So
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you. I spent eight months
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800
