Saying the right thing has a massive influence on whether or not it’s going to be effective. You’ve probably heard me talk about language patterns and helpful tools like Thought Reversals, frameworks, script templates, and so on but there are also a couple of *invisible* elements that I also talk about inside my program, New
Are you tired of hearing the same general advice about creating content and growing a business? Add value… Give away your best stuff for free… Build the know, like, and trust factor… the list could go on and on! Let’s change that. On this episode of the podcast, I’m sharing how to create content that
Every single successful entrepreneur (even if they haven’t worked with us) has mastered most or all of the 8 principles of high-converting messaging. Maybe you’ve mastered a few in your own business? And if not I guarantee that what hasn’t been mastered is EXACTLY what’s keeping you stuck. After working with over 1400 students, we’ve
Strategy is rarely the problem. It results in about 10-15% of your success. But I’ve seen entrepreneurs do really well with both live launching and evergreen. Why? With the right messaging, you can flow between both and sell in many different strategies. The major determining factor is not your strategy, it’s your messaging, and the
I’ve been in this industry for a really, really long time … before challenges ever existed, video series were brand-spanking new, and webinars were the leading sales technique. Let’s just say I’ve seen a LOT of strategies come and go. I’ve grown successful businesses, and I’ve made a lot of mistakes along the way. One
Over the past year, we’ve seen “proven” marketing strategies (that worked well for many years) drop in effectiveness dramatically while other tactics worked really well. There’s also been a shift in buying behavior that will likely continue through the current recession. Simply put, there’s been a lot of change in the market, and this is
If you’ve been a follower of mine for any amount of time, you probably know I’d love to see entrepreneurship taught in high schools. I’m a huge advocate of providing more opportunities to kids after high school (other than college). And on this episode of the podcast, I’m speaking to someone who’s creating change now!
While there are many positives to owning a course-based business, it’s far from easy. When I first got started in this space, I thought it would be easy. I imagined a funnel you turned on once and barely had to revisit where sales came with ease and customers were anonymous. Spoiler alert: It’s nothing like
If you want to have a powerful message, you need to be a powerful person, even in the face of adversity. And today’s guest, voice actress and business owner Jennifer Hale is the perfect example. Just a few years ago, she went through a pretty big ordeal with a “hater” online about something that wasn’t
Your messaging, first and foremost, should be profitable. While it’s great to be clear and communicate exactly what you’re selling… your messaging, most importantly, should be designed to drive sales. In fact, great messaging helps you both close customers and grow your business. If people aren’t reaching out to work with you before you pitch,
When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content. A few years ago, I ran a 10-hour training and
Ever feel like you’re doing everything right…and still stuck? Last week I noticed I was lugging around tiny weight belts of tasks, expectations, and rigid beliefs. It was killing my creativity. And my freedom. So I decided to let go. Today on the podcast we’re revisiting one of our most powerful episodes on letting go
Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see “great info” in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn’t cut it. You need relevancy—those precise words that
Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you’re not weaving in demand and trust first, you’ll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random
Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I’d crush it. Guess what? AI cut our cost-per-lead in half and
I remember telling Taylor back in the Video 4X days that she’d be a killer entrepreneur. She laughed and said, “No way, not me.” Yet three months after launching her own agency, she hit $10K in monthly revenuewithout a fancy website, an army of followers, or any extra fluff. Today on the podcast, I sit
