Episode Title: The 3 Types Of Trust You Need To Drive Sales

The 3 Types Of Trust You Need To Drive Sales

If you want to grow your business, building your “know-like-trust” factor is important – we hear it all the time from marketing gurus online! But HOW do you build it? I get this question all the time. Maybe you’re wondering about it, too! And, to be honest, there are 3 levels of trust you need

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Episode Title: Using Memories To Learn Vital Lessons in Life and Business

Using Memories To Learn Vital Lessons in Life and Business

When you know where to look, you’ll see all kinds of patterns in your life. This can be as simple as how you wake up in the morning and then a bit more complicated when it comes to how you react when the kids test your patience.  There are patterns everywhere. Some help you get

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Episode Title: Shifting Dynamics To Shift Results

Shifting Dynamics To Shift Results

Is there an area of your life where you want to see different results? Maybe it’s with your business and the relationship with your employees, or maybe it’s more personal. It could be you want healthier communication with your spouse and kids. This is something I’ve been reflecting on a lot this year – recognizing

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Episode Title: 3 Powerful CTAs You Can Use Anywhere To Get More Leads

3 Powerful CTAs You Can Use Anywhere To Get More Leads

Want more leads from the content you create? You need effective “call to action” (CTA) strategies that work. In fact, on this episode of the podcast, I’m sharing our top 3 CTAs we use on ads, content, emails, and more to boost leads and clicks. I’ll teach each one step-by-step… You’ll even learn my favorite

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Episode Title: How To Know When Your Messaging Is Broken & What To Do To Fix It

How To Know When Your Messaging Is Broken & What To Do To Fix It

It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there… if your messaging is off, it won’t fix the problem. But I see this all the time! A course creator’s sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they change up

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Episode Title: My Favorite Objection Buster and Demand Creation Tool

My Favorite Objection Buster and Demand Creation Tool

One of the most asked questions I get is how to attract BUYERS. I hear from so many people that people open their emails or view their content, but no sales come through. While it’s great to build your audience, the truth is, that typical conversions are only 2.5- 5%. So if you have 100

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Episode Title: The Numbers That Tell You That Your Content & Ads Are Working

The Numbers That Tell You That Your Content & Ads Are Working

When it comes to business, your data and numbers can literally tell you where the gold is. Earnings per lead (EPL), cost per lead (CPL), opt-in rates, open rates, etc – this is where all your marketing breakthroughs are hidden! If you know how to read the numbers and what data to look at, you’re

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Episode Title: The Anatomy Of A High-Converting Headline

The Anatomy Of A High-Converting Headline

One of the most overlooked parts of messaging is writing headlines. Entrepreneurs tend to focus so much on the content of the webinar, the email, the blog post, the ad… and the headline gets shuffled to the side. But the headline is what pulls people in! It’s one of the most crucial pieces in your

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Latest Posts

5 Ways To Understand Your Audience’s Thinking Better

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the

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My Business and Marketing Predications for 2026

2025 brought more changes to online courses than any year I’ve seen in my 42 years. Everything that used to work suddenly felt like pulling teeth. I watched our $2K mid-ticket offer stall, then launched a $1K version that practically sold itself. At the same time, I realized AI wasn’t just a helper it was

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0-27k Followers – Part 2: Titles And Hooks That Get Everyone To Stop And Watch

The secret to growth online isn’t fancy graphics or endless posting, it’s relevancy. Real, nail-on-the-head scenarios that made people stop, click, and share. In episode two of our three-part series, I’m spilling how we built titles from the exact situations our audience lives through. Think beyond “How to beat overwhelm” and into “Three reasons your

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0-27k Followers – Part 1: The Foundation of Topics That Go Viral

You ever wonder how some brands just explode overnight? We quietly launched a second brand, Grounded Parenting, and in under 60 days we shot to 27,000 followers on TikTok. Now we’re at 30K. No luck. It was our secret weapon: a custom messaging AI built on hundreds of conversion points and a simple step-by-step system.

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