When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content. Ready to learn why and how to connect with your
If you’re growing a business, then you’ve certainly heard of “niching down.” But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40’s. They might even niche further, like women who are moms in their
I’ve grown multiple businesses over the years, and looking back, the most successful had 6 fundamentals that led to their success. (And the ones that weren’t successful were missing a few of these fundamentals). In fact, when all 6 were properly used, those offers grew the quickest! Ask me to launch a new product or
I remember starting my first business and feeling like everything was on my shoulders. Retirement, insurance, writing myself a paycheck (when I could)… I kept wondering how everyone else was doing it! Because $5,000 in revenue was not $5,000 in the bank. But what I didn’t understand was the difference between a money machine and
One question I hear all the time… If you had to start all over and build a million-dollar business in 2024, how would you do it? And today, I’m going to answer it alongside my good friend James Wedmore. If you don’t know James, his online course business has over $80 million in sales, he
We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, “Why am I not ‘there’ yet?”, or, “What’s wrong with me? Why Can’t I figure this out?” It’s especially easy to fall into these thoughts and emotions when starting something new like a
As a business owner with over 1,000 students in my programs at any given time, we’ve built a team of go-to coaches who are in the know when it comes to our teachings and what students need. Our senior coaches work with students each day. They know what’s working, what’s not, and how to help
Students often ask me to help them with their messaging on an opt-in page, and when I ask what it’s converting at, they say 40%. My response? Nope, that opt-in page does not need help. Uncovering what’s working with your messaging and what’s not is HUGE in your business. Because otherwise, you’re wasting time and
You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get
Imagine using only a few sentences to help your audience understand the root cause of their problem and see you and what you provide as the solution. You’d know what to say and when to say it to build the bridge between the problem and your solution, ultimately bringing in more sales. This is the
We’ve all heard that mentors are essential for growth, and while that’s true, it’s equally important not to rely on them entirely. This week on the podcast, I discuss the necessity of building your own internal guidance system and maintaining your personal power. I’ll share insights from my experiences with my friends and mentors like
In today’s episode of the New Generation Entrepreneur podcast, I’m joined by repeat guest and my good friend and mentor, Mel Abraham. Mel dives deep into the crucial topic of money—how to make more of it and get your money working for you. We discuss how uncertainty creates fear and stagnation and how to overcome
We’ve developed numerous content frameworks over the years, including Thought Reversal and Self-identifying Content, and today I’m excited to introduce our latest one. It’s called the Validation Content framework and it can help you achieve tremendous engagement on social media. Discover the importance of validating your audience’s actions, leveraging AI for messaging, and the strategic
One of the biggest reasons why people aren’t consuming your content is because they don’t find it relevant. And the things that people find relevant are the things that create these automatic triggers inside of their subconscious. Things like emotions, curiosity, or identities, or big realizations, that’s the stuff that gets the clicks and most
You’ve heard me say it for years, more information doesn’t drive sales. So what does? Well, it’s all about the hooks—the language and communication that drive people into action. Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying
This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world. Today on the podccast I’m talking about building a brand off of real authenticity, not fake authenticity. If you don’t understand the difference, you will by the end. I delve into
