It’s no secret that Facebook and Instagram ad costs are rising, but, it doesn’t mean you should avoid paid advertising. You can still make money with ads and increase your profit, and this is exactly what we did in 2021. In this episode, I’m sitting down with our Chief Creative Officer, Matt Johnson and we
If people don’t like you, they will never buy from you. It doesn’t matter how good your solution is – you need connection in order to sell online. I’m sure you’ve heard about the know, like, and trust factor and how building this connection helps you make more sales, but few tell you the deep
There’s a lot of change that you experience in your life as an entrepreneur, and I know I’m not the only one experiencing shifts. I am a big believer that when you share stories inside of your brand, or podcast, or inside of content, you should really be sharing stories that you’ve already gone through
You’ve probably been told to niche down if you want to succeed in the online entrepreneur space. But I’m here to tell you it doesn’t work and that it actually creates distance from you and your purpose. In this episode, I’m digging into the real way to niche down to create more clarity in your
Things change in life and business so quickly, and here’s the thing – if you want better results, you have to be willing to change, too. In this episode, I’m focusing on the importance of change and the ability to adapt. Because, to be clear, the old ways of operating do not serve you anymore
Communication is everything. And the better the communication, the more engagement you’ll see from your audience, the more sales you’ll have, and you’ll even create deeper connections. In this episode, I’m breaking down a simple process for communicating in a way that connects with people. One of the biggest struggles I see when a student’s
This episode is something we’ve NEVER done before. We shared an ‘Ask Me Anything’ post a while back and got super honest, from the heart questions. I picked the ones aligned with my message and the problems I solve, and I’m answering each of them on the podcast. Tune in to hear me answer questions
There are a lot of common mistakes that we see online entrepreneurs making with their messaging, and you might be making them too. Inside our courses, programs, events, and coaching packages, we’ve worked with 1,000s of students on their messaging, and we’ve seen these common mistakes pop up over and over. In this episode, I’m
What do an online fitness coach, a life coach, a conscious beauty visionary, a voice coach, and a professional dog trainer have in common? Amazing messaging! This episode is a little different, and that’s because I’m sitting down with 5 of our students to talk about their deeper transformations from our New Generation Mastery program,
Last week on the podcast, I revealed that I was shutting down my most profitable course yet, the Video 4x Effect and in the episode, I’m revealing exactly what is coming next (and coming really soon!) Tune in to hear me breakdown what is included in my brand new program, New Generation Mastery and why
When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?
I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders
Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. They knew their content wasn’t landing. They knew they were getting zero engagement. So
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you. I spent eight months
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800
