If you’re following along with us, then you know we’re smack dab in the middle of our once-a-year Master Your Profitable Messaging 3-day training. And during a bonus training I hosted in our pop-up group, I spoke about the top 5 mistakes business owners make in their messaging… and it was absolute gold. So obviously
It’s the FINAL episode in our 5-part series of the most powerful communication elements. We’ve covered ads, content, sales, launches, and so on… and today I’m pulling them all together so you can start shifting your messaging for more engagement (and ultimately drive more sales). If you have a messaging problem at all – this
I have a secret – growing up, I hated sales. So when I had to go door to door for one of my first businesses, it felt full-body painful – even though I KNEW my offer created huge wins! But now? I love sales. The truth is with the right focus and intention, sales become
In the past 12 months, we’ve had more students coming in because their launches are declining in sales or have plateaued (where they once were super successful). It’s across-the-board funnel-wise! Evergreen funnels, high-ticket, low-ticket, etc. The reason? I’m breaking it all down in this episode – and how you can avoid declining sales and launch
Typically, ads are the first touch point for a potential buyer. It’s the first time they’re experiencing you and your brand – and it’s your best opportunity to bring in qualified leads and build rapport. This is why getting the messaging right in ads is so important. When done well, it’s your lowest-cost way to
There’s a lot that fits under the umbrella of “messaging.” You have content, copy, ads, emails, frameworks, funnels, and the list goes on. And while it can be easy to focus on one piece at a time, what really brings in sales is creating cohesive communication throughout your brand. Over the next few weeks, I’m
Marketing is shifting in 2024 for course creators – and while change is inevitable, there are 5 major challenges I see coming up for our niche that I want to prepare you for. And with each challenge, I’m giving a specific and unique solution to help you have one of your best years yet! Over
Having a unique (breakthrough) product does NOT equal sales. And yet, I hear it all the time from marketing gurus, “You have to be unique in order to stand out.” While your uniqueness might help you gain attention, attention doesn’t necessarily mean sales. I’ve had many students come to me with thousands of followers and
Want to engage more people with your content and close more sales? Tell conversion stories. This is a story that engages the right people, builds the know-like-trust factor fast, and helps you bring in more sales. There’s a certain art to conversion storytelling and in this episode, I’m sitting down with one of my top
It’s no secret that great messaging can create more engagement, better open rates, lower cost per lead on ads, and (ultimately) more sales! Because when your messaging is dialed in, it’s relevant and resonates. And this is most likely why you’re here– to improve your messaging, so I’m going to share a throwback episode to
When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?
I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders
Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. They knew their content wasn’t landing. They knew they were getting zero engagement. So
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you. I spent eight months
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800
