Courses That Sell Come From Problems And Promises Not Knowledge

I’m challenging you to reconsider the approach to solving problems in your audience’s life or business through your courses. In this episode of the New Generation Entrepreneur Podcast, we’ll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, ‘monster’ programs aimed at solving multiple issues. Tailoring a

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Low Ticket Update & Our Mega Funnel Moving Forward!

How many of you know why you’re doing what you’re doing inside of the funnels you’re creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you’re doing every single step? Today we dive into how to build funnels

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Your Offer Is NOT Your Product And You Will Lose Sales If It Is

Your offer is not your product, and understanding this crucial distinction can make or break your sales. In this episode, I dive into what an offer truly is, how to craft effective messaging around it, and why focusing on solving problems is the key to success.  Listen in an discover strategies to uncover the real needs

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What’s Harder? Your First $100k Or Million in Sales?

I remember how long it took me to make my first sale for $397. It took weeks of work! While it felt like a HUGE win, I kept wondering… How the heck do I bring in sales every day?! Since then we’ve hit milestone after milestone, from our first $100K, to $500k, and then on

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How To Run Ads For Successful Evergreen Funnels with Terrell Brown

Facebook ads are the quickest way to drive more leads and sales for your business, but the ads for your launches are wildly different from those you’ll run for evergreen funnels. In fact, you’ll hear many arguments online over which is better… launches or evergreen funnels. Honestly, both work! Personally, I like having both evergreen

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Episode Title: Having a Unique Product Doesn’t Mean Sales But This Does

Having a Unique Product Doesn’t Mean Sales But This Does

Having a unique (breakthrough) product does NOT equal sales. And yet, I hear it all the time from marketing gurus, “You have to be unique in order to stand out.” While your uniqueness might help you gain attention, attention doesn’t necessarily mean sales. I’ve had many students come to me with thousands of followers and

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Episode Title: 6 Ways To Increase Back-End Sales and Follow-Ups

6 Ways To Increase Back-End Sales and Follow-Ups

There are a lot of different ways to make sales in your business. Most people focus on the front end and getting as many first-time buyers as possible, which every business needs, of course. But a common mistake I see happening is entrepreneurs creating more and more front-end offers. This can muddle your messaging and

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Latest Posts

Stop selling courses. Start selling solutions

Want to know why your launches flop? Because you’re pitching your course—instead of solving a laser-focused problem.  True story: I was buried in webinar rewrites, testing 15 versions, feeling stuck. Then my buddy James called and dropped a truth bomb: I’m too tough to ask for help. Once I did, I realized I’d been selling

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Here’s the short version: I tapped into the “40-mile-an-hour effect” (we’ll unpack that) and leaned hard into validation content—speaking directly to parents’ real experiences, then challenging their reality. The result? Virality.

Content Psychology That Drove 64k Views In 36 Hours

I ran a little experiment on our parenting brand: two almost identical videos, same topic, same style. One got 205 views. The other exploded to 64,000 views in 36 hours—and it’s still climbing. What changed? A tiny psychological tweak in our communication. Here’s the backstory: I’ve been knee-deep in AI, solo parenting chaos, and business

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Im not a guru, I’m just giving my heart

Im not a guru, I’m just giving my heart

Everyone’s losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it’s going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us. I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I’d lost sight of why I’m

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ChatGPT is Costing You Sales (Here’s Why)

Ever wondered why AI isn’t the magic bullet for your messaging?  Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they’re amplifying what’s already broken.  I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic

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