You can have a top-notch strategy and all the frameworks (aka gift wrapping and build-up), and it can even be something your audience has talked about over and over… but it still misses the mark. In this episode, I’m sharing how to identify what your audience truly wants so you can sell like crazy. Listen
When most people start a business, their focus is on revenue, sales, and bringing in money. Which is great (and necessary for running a business), but they also tend to overlook bookkeeping and taxes. This almost cost me tens of thousands of dollars, and it could cost you BIG money in savings, taxes, and more
Ever thought about writing a book to grow your business? Well, I have, and selfishly, I invited an expert on my podcast to talk about how to write a best-selling book. Not to hit #1 or the top ten on any list in particular (although my guest can help you achieve this, too), but more
As the online business landscape changes… I’ve noticed more and more entrepreneurs saying they’ve seen a plateau in sales, their launches aren’t scaling, or the launch never took off at all. If this is you, too, you’re in the right place. In this episode, I’m sharing messaging secrets that will take your launches to the
Most people don’t realize is that what makes you successful in business (and financially) is also what makes you successful in your personal health and relationships. If you get down to the root cause of what makes people successful, it all comes down to one thing and we’re talking about it on this episode of
Over the past few years, our team has worked with over 1,700 course creators, and we’ve recognized common mistakes and behaviors that lead to unwanted results like funnels that don’t work, low show-up rates to webinars, or launches that flop (or never take place after being planned). Sometimes, it’s one shift, one change, one common
Dozens of people reached out to me after the objection-busting podcast series with Rachel Duffy and wanted more. So we got together and recorded an episode about entrepreneurship and parenthood… but the conversation became so much more than that. From parenthood to aliens, metaphysical stories, signs, and lots in between, this episode blossomed into a
People tend to put offers together like a list of ingredients… guarantees, bonuses, and roadmaps. These things help sell your offer, but the real game-changer may surprise you. Many entrepreneurs focus on the offer itself and then build the messaging to go along with it. But this is backward. In this episode, I’m diving into
Did you know that your unconscious mind directs 95% of your reality? Your everyday decisions are mostly made by your unconscious mind, and when you manifest what you truly want… It’s not an “hour-a-day” situation. You’re actually manifesting 24/7. Curious how this works? In this episode, I’m sitting down with Kathrin Zenkina, the #1 Amazon
So you’ve made all the right investments, you’ve taken action, and followed the right strategies… but you’re still not seeing success. There might be something going on in your subconscious mind, and that’s what Dr. Shannon Irvine and I are talking about today – how to reach your goals without self-sabotage. Dr. Irvine helps passionate
Want to know why your launches flop? Because you’re pitching your course—instead of solving a laser-focused problem. True story: I was buried in webinar rewrites, testing 15 versions, feeling stuck. Then my buddy James called and dropped a truth bomb: I’m too tough to ask for help. Once I did, I realized I’d been selling
I ran a little experiment on our parenting brand: two almost identical videos, same topic, same style. One got 205 views. The other exploded to 64,000 views in 36 hours—and it’s still climbing. What changed? A tiny psychological tweak in our communication. Here’s the backstory: I’ve been knee-deep in AI, solo parenting chaos, and business
What if you could give every student a one-on-one coach without ever filming another video? I had Jenna Soard back on the mic this week. she’s the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules. We dove deep into the exact tools and strategies she uses
Everyone’s losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it’s going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us. I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I’d lost sight of why I’m
Ever wondered why AI isn’t the magic bullet for your messaging? Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they’re amplifying what’s already broken. I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic
How do you launch a business, partner with your spouse, and still be fully present for your kids? Sounds impossible, right? I sat down with Dan Colos—he and his wife, Nicole, ditched the 9–5 provider/caregiver model. They closed their granola side hustle, co-lead her personal brand, and raise three daughters under one roof…without losing their
