A lot of entrepreneurs are making simple mistakes with their content… and they don’t even realize it because everyone else in their market is doing the same thing! In this episode, I’m breaking down the 3 common things that lead to unheard content and what to do about them so that you can get out
It’s true! The online space is shifting, and it’s shifting fast. With as many online entrepreneurs as there are right now, it is crucial that your business and message stand out. In this episode, I talk about the importance of not only shifting your message but also shifting the mindset that you operate from. There
There’s one big reason that so many entrepreneurs and this may include you, remain unheard and are struggling to attract the customers they want, and it has everything to do with the identities that are being used in their messaging. In this episode, I’m breaking down why the dated method of using only one avatar
Most entrepreneurs would be devastated if they lost $20K overnight, but the ability to cope with the ‘failure’ is what allowed today’s guest to rise to the top 1% of his field. In this episode, I’m talking to 27-year-old real estate agent Shane Dulgeroff who has learned to reframe his failures and turn them into
So many entrepreneurs have found themselves stuck in jobs that they weren’t passionate about because there was a fear of starting the business they really wanted. But what if you didn’t let the fear stop you? In this episode, I’m talking to Amber Lilyestrom, who decided to leave her corporate career behind to follow her
Many entrepreneurs and this may include you, focus on generating revenue solely from their business, and I can tell you from personal experience that doing that could be a point of failure. In this episode, I’m welcoming back my friend Mel Abraham who is a CPA-trained Financial Educator, to talk about the four financial focuses
There are thousands of “How To” videos out there for any given subject, but how many of them really stand out? In this episode, I’m breaking down how you can create powerful “How To” content without steps or tutorials so that you can stop blending in and start creating credibility and connection. If you’re ready
As entrepreneurs, so many of us have been down some crazy winding roads that have brought us to where we are now, and this story is an incredible example of that. In this episode, I have the pleasure of talking to my good friend Mel Abraham all about his journey to becoming the successful entrepreneur
Money may bring you happiness, but it certainly does not guarantee it. In this episode, I’m going to reveal the one thing that I believe will guarantee you happiness, and it might not be what you’re expecting. If you’re looking to live in genuine happiness every day and use this concept to shift your life,
Many entrepreneurs, and this may include you, are trying to create outside-of-the-box businesses with inside-the-box thinking, which is why so many entrepreneurs remain unheard. In this episode, I’m taking you through 6 steps to break down the walls of your belief box so that you can expand your thinking and create new possibilities for your
When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?
I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders
Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. They knew their content wasn’t landing. They knew they were getting zero engagement. So
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you. I spent eight months
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800
