So many unheard entrepreneurs are afraid to take action unless they’re 100% sure it’s the “right” way forward because they’re viewing their business as a math problem instead of approaching it as a science experiment. In this episode, I’m breaking down why it’s better to continually test different things in your business, rather than sticking
In the rapidly changing business world, it’s all about finding brand new ways of doing things differently and better – and testing them like scientific experiments, to see what works best. In this episode, Jerred Morris returns to talk about just how important it is to think outside of the box when it comes to
If you feel like something’s off in your life, and you can’t be yourself in your business… it might be because the external world is suffocating you! In this episode, I’m talking about how can you break free of expectations, and show up as your true, complete self and create a thriving business because of
If I told you your kid could be running a million-dollar business by age 19, would you believe me? In this episode, I’m talking to Liv Conlon, a young entrepreneur who has not only created multiple 7-figure businesses, but who also speaks on stages worldwide, wrote a book, and has received numerous national and international
A mask that I see so many entrepreneurs wear is that of a perfectionist and it’s holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection. In this episode, I’m talking about the root of why some entrepreneurs hide behind perfectionism
With the online space rapidly growing in the past year, it’s brought a wave of new customers to many online businesses, but just because things are going well right now, doesn’t mean you shouldn’t be thinking about how you can reinvent your business. My guest, Dr. Nadya Zhexembayeva, talks about how in this century of
A mistake that so many entrepreneurs make is not bridging the gap between their message and their offer. In a world full of online business owners, connecting your unique solution and your message to your content and offer can help you stand out in your market. In part 2 of this series, I’m talking about
How can you fix your content and messaging, when you don’t even realize what you’re doing wrong?! This is something that so many entrepreneurs struggle with! And it’s something that today’s guest and Video 4x student, Kat Elizabeth, was struggling with prior to joining Video 4x! In this episode, I’m talking to Kat about having
One mistake that so many entrepreneurs make is focusing more on what others will think of them than standing up for what they really believe in. This leads them to play it safe in the middle and causes them to blend in with everyone else. In Part 1 of this two-part series, I’m talking about
So many entrepreneurs and this may include you, have felt defeated when they continually put out content but it seems like no one is listening. Today’s guest went through that too… until her messaging changed forever. Today I’m talking to Video 4x Effect student, Dr. Tonia Winchester, about remembering who you are, finding the right
When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?
I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders
Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. They knew their content wasn’t landing. They knew they were getting zero engagement. So
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you. I spent eight months
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800
