Messaging That Creates An Amazing Runway

If you’re having trouble getting people to show up to your training (webinars, video series, challenges, etc) or some people do show those things but your pitch always falls flat, then this episode will be incredibly powerful for you. In this episode, I’m talking about how important it is to create demand for your course

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Jazz, Gumbo, Brisket, and Entrepreneurship with Marcus Webster

Something that I see so many entrepreneurs struggle with is figuring out how to run a business in a crowded niche, but here’s the thing – success isn’t about finding something new, it’s about being different or unique. In this episode, I’m talking to Executive Chef Marcus Webster about how he unlocked the secret to

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Explaining vs Persuading: One of the Biggest Mistakes Most People Make

There’s one common mistake I see so many entrepreneurs make in their messaging that keeps them from truly scaling their business – and that mistake is explaining when they should be persuading. In this episode, I’m breaking down the difference that persuasion versus explanation can make in your business, how to spot the difference in

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Business, Life, And Messaging Aren’t A Math Problem

So many unheard entrepreneurs are afraid to take action unless they’re 100% sure it’s the “right” way forward because they’re viewing their business as a math problem instead of approaching it as a science experiment. In this episode, I’m breaking down why it’s better to continually test different things in your business, rather than sticking

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Is The External World Suffocating You, Your Life, And Your Business?

If you feel like something’s off in your life, and you can’t be yourself in your business… it might be because the external world is suffocating you! In this episode, I’m talking about how can you break free of expectations, and show up as your true, complete self and create a thriving business because of

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Latest Posts

ChatGPT is Costing You Sales (Here’s Why)

Ever wondered why AI isn’t the magic bullet for your messaging?  Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they’re amplifying what’s already broken.  I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic

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Persuasive Content vs Belief Shifting Content

We all want content that grabs clicks, followers, and sales. But if you’re only leaning on urgency and social proof, you’re missing out on the deeper magic: belief shifting. I used a parenting analogy on the podcast—comparing a boss yelling “Do it now!” versus calmly asking for help—to show why persuasive triggers spark action but

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Building A Family And A Biz That Does Millions with The Culvers

Ever feel like everyone’s screaming at you to hustle until your eyeballs bleed? But cling to “work-life balance” and they say you’ll never make real money. As a dad, I’ve been there. I need a business that pays the bills without missing bedtime stories. That’s why I sat down with Dan and Nicole Culver—two of

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5+ Ways I’ve Made Money WITHOUT Needing A Job

Sixteen years ago I walked away from the traditional career path. And I haven’t looked back. Between selling websites in college, building SEO niches, launching service retainers, coaching, and exploring coffee shops and AI apps, I’ve generated somewhere between $10M and $20M without ever punching a clock. Today on the podcast, I’m pulling back the

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The 3 Lessons That Changed Everything (And Almost Broke Me)

You’d think I’d seen it all… until 2023 hit. Between a painful divorce, a business model I outgrew, and revenue crashing, it felt like everything I loved was slipping through my fingers. I had to relearn how to love myself, how to let go, and how to rebuild from the ashes. Today on the podcast

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