Something that I see so many entrepreneurs struggle with is figuring out how to run a business in a crowded niche, but here’s the thing – success isn’t about finding something new, it’s about being different or unique. In this episode, I’m talking to Executive Chef Marcus Webster about how he unlocked the secret to
As a parent and entrepreneur, I often wonder about how we can teach our kids and the generations to follow to be adaptable and follow their passion because the future is so unknown, the possibilities are endless, and the road to success isn’t as narrow as it once was. In this episode, I’m talking to
There’s one common mistake I see so many entrepreneurs make in their messaging that keeps them from truly scaling their business – and that mistake is explaining when they should be persuading. In this episode, I’m breaking down the difference that persuasion versus explanation can make in your business, how to spot the difference in
We hear so much about Facebook ads these days, but the truth is, using search, display, and Google & YouTube ads to generate leads and nurture them into sales can be hugely effective and profitable. In this episode, I’m talking to Michael Alaniz, an ads genius who helped us literally pick out audiences that are
So many unheard entrepreneurs are afraid to take action unless they’re 100% sure it’s the “right” way forward because they’re viewing their business as a math problem instead of approaching it as a science experiment. In this episode, I’m breaking down why it’s better to continually test different things in your business, rather than sticking
In the rapidly changing business world, it’s all about finding brand new ways of doing things differently and better – and testing them like scientific experiments, to see what works best. In this episode, Jerred Morris returns to talk about just how important it is to think outside of the box when it comes to
If you feel like something’s off in your life, and you can’t be yourself in your business… it might be because the external world is suffocating you! In this episode, I’m talking about how can you break free of expectations, and show up as your true, complete self and create a thriving business because of
If I told you your kid could be running a million-dollar business by age 19, would you believe me? In this episode, I’m talking to Liv Conlon, a young entrepreneur who has not only created multiple 7-figure businesses, but who also speaks on stages worldwide, wrote a book, and has received numerous national and international
A mask that I see so many entrepreneurs wear is that of a perfectionist and it’s holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection. In this episode, I’m talking about the root of why some entrepreneurs hide behind perfectionism
With the online space rapidly growing in the past year, it’s brought a wave of new customers to many online businesses, but just because things are going well right now, doesn’t mean you shouldn’t be thinking about how you can reinvent your business. My guest, Dr. Nadya Zhexembayeva, talks about how in this century of
Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see “great info” in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn’t cut it. You need relevancy—those precise words that
Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you’re not weaving in demand and trust first, you’ll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random
Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I’d crush it. Guess what? AI cut our cost-per-lead in half and
I remember telling Taylor back in the Video 4X days that she’d be a killer entrepreneur. She laughed and said, “No way, not me.” Yet three months after launching her own agency, she hit $10K in monthly revenuewithout a fancy website, an army of followers, or any extra fluff. Today on the podcast, I sit
Ever feel stuck, waiting for that lightning-bolt moment of clarity… only to watch days (or months) slip by? Trust me—I’ve been there. Between a divorce, two underperforming launches, and $40k in debt, I spent six months trapped in my head, longing for one perfect idea. But here’s what I learned: clarity isn’t a single moment. It’s
Ever snap at someone and later wonder, “Why did I overreact?” Last week, my daughter refused breakfast and I felt my pulse spike. I caught myself mid-yell and remembered something my friend (and mentor) Fiona Lukies taught me: “You’re not in a relationship with that person—you’re in a relationship with your thoughts about them.” That
