Using Mastery To Go From Influencer To Thought Leader

How do you become a Thought Leader? The formula is simpler than you might think! In this episode, I’ll be breaking down the formula to becoming a Thought Leader and how mastery is the key element you need to lean into. Most online entrepreneurs make the mistake of focusing on followers and growing a “following,”

Read More »

Are You Getting Your Audience To “Self-Identify” In Marketing?

If you’ve been following me for a while, you’ve probably heard me mention the “head nod effect” when it comes to creating content, but you might not be entirely sure what that actually means. In this episode, I dive deep into unpacking what this “head nod effect” is all about and give you simple steps

Read More »

Live A Pressure Free Life With These 5 Simple Tools

I want to talk to you about something every single person on this planet deals with… and that is pressure. And as entrepreneurs, there are all kinds of pressure we put on ourselves. In this episode, I share the 5 tools I have used and still practice that allow me to let go of the

Read More »

Using Human Design To Get In Alignment with Kelsey Abbott

Have you ever felt “stuck” in your business, whether that means stuck in revenue growth, getting traction with your audience, figuring out what to do next, or literally stuck endlessly working inside your business and it’s just not that enjoyable anymore? In this episode, I’m joined by Human Design Reader and Coach, Kelsey Abbott who

Read More »

What Believing In Yourself Really Looks Like with Bob Helig

If you are in the first few years of starting your business this is episode will be incredibly powerful for you! Today I’m talking to Bob Helig, a Video 4x Effect student who has a leadership training and development program for network marketing professionals. He is no stranger to limiting beliefs, fears, and what he

Read More »

4 Powerful Areas To “Let Go” Of In Order To Grow

This episode is one that any type of business owner, no matter what level they are at, needs to hear. In this episode, I talk all about the art of letting go in order to grow because we all struggle with this, and it’s something that takes constant practice and years to master. Sometimes we

Read More »

Creating Big Revenue With A Small Audience

You don’t need a big audience in order to make sales. Yes, you read that right, and in this episode, I’m going to break down why that’s true.  I’ll let you know why the real problem is that either you’re stuck in what I call the “Content Circle of Death” or not to creating demand

Read More »

Latest Posts

How to use AI and still sound like YOU

How to use AI and still sound like YOU

AI is blowing up right now, and you’ve probably felt torn. On one hand, you need to adapt or get left behind. On the other, if you let AI do all the work, your content sounds like a million others. So which camp should you join? Spoiler: neither.  I’ve spent weeks building AI “bots” that

Read More »

Speed & Ease: The Secret Viral Hook

Ever wonder why some videos explode and others flop? I’ve spent the last 30 days obsessively testing TikTok, Reels, YouTube Shorts—you name it—to uncover the exact formula that stops the scroll. And it all boils down to three simple ingredients: speed, ease, and pure relatability. Picture this: I’m making lunches for my kids, bedtime takes

Read More »

Stop selling courses. Start selling solutions

Want to know why your launches flop? Because you’re pitching your course—instead of solving a laser-focused problem.  True story: I was buried in webinar rewrites, testing 15 versions, feeling stuck. Then my buddy James called and dropped a truth bomb: I’m too tough to ask for help. Once I did, I realized I’d been selling

Read More »
Here’s the short version: I tapped into the “40-mile-an-hour effect” (we’ll unpack that) and leaned hard into validation content—speaking directly to parents’ real experiences, then challenging their reality. The result? Virality.

Content Psychology That Drove 64k Views In 36 Hours

I ran a little experiment on our parenting brand: two almost identical videos, same topic, same style. One got 205 views. The other exploded to 64,000 views in 36 hours—and it’s still climbing. What changed? A tiny psychological tweak in our communication. Here’s the backstory: I’ve been knee-deep in AI, solo parenting chaos, and business

Read More »

© 2020 Brandon Lucero. All Rights Reserved.