The Depth Of Messaging Required In 2022 with Rachel Duffy

There are a lot of common mistakes that we see online entrepreneurs making with their messaging, and you might be making them too. Inside our courses, programs, events, and coaching packages, we’ve worked with 1,000s of students on their messaging, and we’ve seen these common mistakes pop up over and over. In this episode, I’m

Read More »

Why I Killed Off My Flagship Program – The Video 4x Effect

I’m closing my most successful (and multi-million dollar) program, Video 4xEffect. Over my 10 year journey as an entrepreneur, I’ve killed off so many different offers. I’ve shed old versions of myself, brands, and I’ve changed services and products. In order to move forward, I had to improve on my latest venture and shed the

Read More »

Breaking Out Of The Unheard Entrepreneur Trap In 2022

The old methods you’ve been using in your content and messaging will NOT get you the same results anymore, because things are always changing. If you’re an unheard entrepreneur, what’s caused you to remain unheard has changed recently, and the way to break out of it has changed as well. In this episode, I’m going

Read More »

How To Obtain Dangerous Levels Of Power And Freedom As An Entrepreneur

Without even realizing it, so many entrepreneurs give away their power and their freedom. We’re on autopilot so many times inside our business and our life that we continue with the structures created by someone else and it’s easy to get trapped into thinking there’s a proper way of doing things or a right or

Read More »

Master Your Audience – Automatically Pull In The Perfect Customer

When you understand how the subconscious works to make decisions as you grow your audience, you’re able to pull in the RIGHT audience every single time. And when you’re able to pull in the right audience, you can connect with them on a deeper level so you can share your expertise and passion with the

Read More »

Best Guest Interview Moments on The Podcast in 2021

No matter how much of an expert you are, there’s always more to learn and discover. This is why I LOVE having guest experts on my podcast – I learn something new every single time! So in honor of our recent celebration of 100 episodes, I’ve decided to gather the top 8 go-to guest episodes

Read More »

Latest Posts

Using Relevancy Triggers To Get People To Instantly Trust You And Engage

Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see “great info” in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn’t cut it. You need relevancy—those precise words that

Read More »

The Two Step Process For Powerful Clarity

Ever feel stuck, waiting for that lightning-bolt moment of clarity… only to watch days (or months) slip by? Trust me—I’ve been there. Between a divorce, two underperforming launches, and $40k in debt, I spent six months trapped in my head, longing for one perfect idea. But here’s what I learned: clarity isn’t a single moment. It’s

Read More »

The Secret To Building Deep Connected Relationships with Fiona Lukeis

Ever snap at someone and later wonder, “Why did I overreact?”  Last week, my daughter refused breakfast and I felt my pulse spike. I caught myself mid-yell and remembered something my friend (and mentor) Fiona Lukies taught me: “You’re not in a relationship with that person—you’re in a relationship with your thoughts about them.” That

Read More »

© 2020 Brandon Lucero. All Rights Reserved.