In today’s episode of the New Generation Entrepreneur podcast, I’m joined by repeat guest and my good friend and mentor, Mel Abraham. Mel dives deep into the crucial topic of money—how to make more of it and get your money working for you. We discuss how uncertainty creates fear and stagnation and how to overcome
One of the biggest reasons why people aren’t consuming your content is because they don’t find it relevant. And the things that people find relevant are the things that create these automatic triggers inside of their subconscious. Things like emotions, curiosity, or identities, or big realizations, that’s the stuff that gets the clicks and most
You’ve heard me say it for years, more information doesn’t drive sales. So what does? Well, it’s all about the hooks—the language and communication that drive people into action. Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying
This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world. Today on the podccast I’m talking about building a brand off of real authenticity, not fake authenticity. If you don’t understand the difference, you will by the end. I delve into
The past 8 months of my life have brought some of the hardest challenges I’ve had to face. Going through a divorce. Carrying the weight of a major launch just to keep things going… the business, the bills, all of it. And the loss of clarity about what I even want anymore. When I’ve shared
Ever feel like your emails and ads aren’t getting the attention they deserve? One of the most important aspects of marketing is actually the headline. That’s what stops the scroll and grabs attention. In this episode, we explore how using AI, specifically ChatGPT, can transform your headline game. Listen in to discover key messaging frameworks,
I’m challenging you to reconsider the approach to solving problems in your audience’s life or business through your courses. In this episode of the New Generation Entrepreneur Podcast, we’ll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, ‘monster’ programs aimed at solving multiple issues. Tailoring a
You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get
If you had asked me even at the beginning of this year, I would’ve told you I never thought I’d talk about this topic… But here we are diving into messaging and AI. In this episode, I explain why I resisted using AI in our business and what changed my perspective. I’ll share two main
Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life. In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal
Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see “great info” in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn’t cut it. You need relevancy—those precise words that
Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you’re not weaving in demand and trust first, you’ll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random
Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I’d crush it. Guess what? AI cut our cost-per-lead in half and
I remember telling Taylor back in the Video 4X days that she’d be a killer entrepreneur. She laughed and said, “No way, not me.” Yet three months after launching her own agency, she hit $10K in monthly revenuewithout a fancy website, an army of followers, or any extra fluff. Today on the podcast, I sit
Ever feel stuck, waiting for that lightning-bolt moment of clarity… only to watch days (or months) slip by? Trust me—I’ve been there. Between a divorce, two underperforming launches, and $40k in debt, I spent six months trapped in my head, longing for one perfect idea. But here’s what I learned: clarity isn’t a single moment. It’s
Ever snap at someone and later wonder, “Why did I overreact?” Last week, my daughter refused breakfast and I felt my pulse spike. I caught myself mid-yell and remembered something my friend (and mentor) Fiona Lukies taught me: “You’re not in a relationship with that person—you’re in a relationship with your thoughts about them.” That
