When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content. A few years ago, I ran a 10-hour training and
Ever feel like you’re doing everything right…and still stuck? Last week I noticed I was lugging around tiny weight belts of tasks, expectations, and rigid beliefs. It was killing my creativity. And my freedom. So I decided to let go. Today on the podcast we’re revisiting one of our most powerful episodes on letting go
Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see “great info” in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn’t cut it. You need relevancy—those precise words that
Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you’re not weaving in demand and trust first, you’ll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random
Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I’d crush it. Guess what? AI cut our cost-per-lead in half and
I remember telling Taylor back in the Video 4X days that she’d be a killer entrepreneur. She laughed and said, “No way, not me.” Yet three months after launching her own agency, she hit $10K in monthly revenuewithout a fancy website, an army of followers, or any extra fluff. Today on the podcast, I sit
Ever feel stuck, waiting for that lightning-bolt moment of clarity… only to watch days (or months) slip by? Trust me—I’ve been there. Between a divorce, two underperforming launches, and $40k in debt, I spent six months trapped in my head, longing for one perfect idea. But here’s what I learned: clarity isn’t a single moment. It’s
Ever snap at someone and later wonder, “Why did I overreact?” Last week, my daughter refused breakfast and I felt my pulse spike. I caught myself mid-yell and remembered something my friend (and mentor) Fiona Lukies taught me: “You’re not in a relationship with that person—you’re in a relationship with your thoughts about them.” That
This year has been brutal for almost everyone I know. Business hiccups, family dramas, even literal “truck hits you in the face” moments. I’ve been there—feeling unheard, shouldering old baggage, resisting change until life forced me to let go. Those hard hits can crush you… or they can be the catalyst for your biggest growth.
Ever seen an account hit 10K followers in 32 days? (21k now, 10 days after this episode was recorded.) Well, my team just did it as a side-hustle experiment. No warm audience, almost zero ad spend, and 99% organic reach. We leaned into one core principle: specificity. Then we used our Messaging AI Bot to test new
Ever feel like everyone’s screaming at you to hustle until your eyeballs bleed? But cling to “work-life balance” and they say you’ll never make real money. As a dad, I’ve been there. I need a business that pays the bills without missing bedtime stories. That’s why I sat down with Dan and Nicole Culver—two of
Sixteen years ago I walked away from the traditional career path. And I haven’t looked back. Between selling websites in college, building SEO niches, launching service retainers, coaching, and exploring coffee shops and AI apps, I’ve generated somewhere between $10M and $20M without ever punching a clock. Today on the podcast, I’m pulling back the
You’d think I’d seen it all… until 2023 hit. Between a painful divorce, a business model I outgrew, and revenue crashing, it felt like everything I loved was slipping through my fingers. I had to relearn how to love myself, how to let go, and how to rebuild from the ashes. Today on the podcast
Your AI images look impressive… until someone notices the extra finger or robotic grin. That’s exactly what I saw when I first dabbled in AI branding. Without a solid process, you end up with weird artifacts, cold-traffic ads that flop, and zero ROI on your “pretty” creatives. Enter Jenna Soard. She’s the AI brand wizard
The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the
2025 brought more changes to online courses than any year I’ve seen in my 42 years. Everything that used to work suddenly felt like pulling teeth. I watched our $2K mid-ticket offer stall, then launched a $1K version that practically sold itself. At the same time, I realized AI wasn’t just a helper it was
