There are a lot of standards and “normalities” in online marketing, like video series launches, 30-day challenges, masterclass launches, and so on. But few question where these terms, philosophies, and frameworks come from and how to improve them. And the day you realize that each of these was once created by someone at some point
Ads are a powerful tool for many successful businesses. For us, Facebook ads have been our #1 tool for growth for the past eight years to grow our list and turn our business into multiple six figures. They’re the reason we were able to bring in a huge amount of high-converting leads and close million-dollar
When I first started my business eleven years ago, I was on the verge of a panic attack and $40K in debt. Now I’ll spend over $200K on ads without blinking an eye, and the difference isn’t that I have more money. It’s how I deal with fear. Because yes, fear still comes up in
Tune into this special bonus episode on how to bust through objections before the sales call. This will save you hours of time (and lead to fewer calls down the road). Listen and learn the strategies and tips for busting through objections from day one. Are you interested in joining my program? Send me a
So you end a sales call, and the potential customer did not buy. You can either get off the call, note the response was a no or not right now, and move on, or start the follow-up process in your sales cycle. Which is your typical response? Because if it’s the second option, your sales
The BIGGEST objection you’ll ever face is… money. And I’m not talking about, “I have zero in my bank account and want to go into major debt to buy your course.” We’re talking ethical sales conversations around buying your offer or course, meaning people who have the money but aren’t sure it’s the best financial
One of the most common objections we hear is– “it’s not the right time.” There’s a lot going on in this objection, and I’ve seen it come up for almost everyone in every niche (no matter what the program or offer is). I’ve also experienced this objection myself before buying a program or offer! And
Most people think of making a sale as overcoming objections during the pitch. But you should be helping your potential buyers overcome objections way before you ever pitch. In fact, you can create a content and messaging structure that busts through certain objections at different stages in the customer journey. It’s a simple structure I
A lot of entrepreneurs and friends of mine are asking more questions and talking more about parenting and running a business, so I’ve asked some of my dearest friends and entrepreneurs to talk about their journey. In this episode, I’m sitting down with 8-figure entrepreneur, author, and mother, Carrie Green. Listen in and discover the
The old way of creating a successful course or program went a little like this: Create a course around your expertise. Share it with the world, market it, and it will sell. And this helped create a lot of the influencers and course creators you know today. But, as you know, the market is now
Ever drown in AI prompts…only to watch your conversions flatline? I felt the same frustration when I first tried AI everything sounded generic, hooks underwhelmed, and my students weren’t getting better results. Then I flipped the script. The real winners won’t be the ones who outsource their brainpower but those who fuse AI with their
Have you felt stuck lately sales flatlining, content fizzling, and wondering what happened? I’ve seen more change in this space over the last 12 months than in the past decade. AI’s rewriting the rules, algorithms are pickier, and everyone’s drowning in offers. It’s like riding a roller coaster blindfolded… until you get off and finally
Ever felt stuck in a project that’s making money but not lighting you up? I’ve been there. After a big downturn (and a divorce), work became a chore, not a thrill. So I grabbed my blender figuratively and threw in two big realizations from the last few weeks. Today on the podcast, I’m blending:How to
I once spent years posting tutorials, hoping “just adding value” alone would make sales roll in. I watched my YouTube subscribers climb, and my email list grow slowly but my revenue barely budged. After 10 years building my multimillion-dollar course business, I realized these core lessons would let me rebuild in one year (not ten)
Ever feel like going viral is just luck? Spoiler alert: it’s not. Over the past year I came out of a personal fog into a world where AI copycats flooded every niche—and my sales flatlined. Then I stumbled on a simple truth: great content follows a science. Back in September I launched a grounded parenting
Yes, you read that title correctly. I stopped selling my flagship messaging programs. And no, they’re not gone forever—I just hit pause. After a tough divorce and burnout from answering the same questions week after week, I realized something huge: the market shifted, AI exploded, and my passion took me in a new direction. Instead
