One of the reasons why a lot of unheard entrepreneurs don’t have great messaging is because they don’t actually know what messaging is. A lot of people have a misconception of what messaging is so in this episode I’m breaking down real-life examples of great messaging and how it can work for YOU, how to
Organic traffic is amazing, but solely relying on organic traffic for sales is like riding a bike with one flat tire. Yes, you can move forward, but you’ll gain a lot more momentum with two tires full of air working for you. Paid ads are the back wheel of your business and in this episode,
Do you ever feel like you’re putting out really valuable content and no one is paying attention to it, but, you’re not sure why? You’re not alone. I experienced this, and so do so many other entrepreneurs. It’s what I call the Unheard Entrepreneur Trap and I help people break out of it with 6
Want to gain more traction with your content and connect on a deeper level? If no one’s paying attention to your content, you’re having a hard time getting people to opt-in, or sales aren’t what you want them to be it’s tempting to think you have a bad product or be hard on yourself, but
Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the “ohhhh, now I get it” head-nod, or even physically throw their hands in the air? Well, in this episode I’m sharing how to access your audience’s subconscious mind
As entrepreneurs, we have SO many ideas. We see so much potential in several different directions, multiple opportunities pop up at once, and we’re excited about the options. This can make it difficult to figure out what direction you actually want to go in. In this episode, I’m sharing my decision-making process as an entrepreneur
I’ve been talking a lot about changes lately, and this episode shares one of the biggest changes to my business yet. The person who helped me build this business, our integrator and Chief Operations Officer, Taylor Cooper left the company. It’ll be impossible to replace her and, of course, she left on good terms. So
I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders
Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. They knew their content wasn’t landing. They knew they were getting zero engagement. So
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you. I spent eight months
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800
Ever get overwhelmed by all the free trainings, tools, and “next big things” online? I definitely have. Two years ago I signed up for half a dozen “must-have” programs… and never finished any. So this year, I wanted to do something different. No fluff. No 100-page workbooks you’ll never open. Today on the podcast, I’m
