Struggling with engagement on your content and sales? You’re not alone. And it might be the same issues affecting all your content, whether it’s your webinars, your launches, your lives, etc. The reason why things aren’t working in your content is the same reason why it’s not working in your sales funnels. That’s why I’m
There’s a lot that can go wrong in business, especially if you’re moving in a direction that’s not aligned with your purpose. And sometimes it just takes one big pivot to go the right direction. Our former student and New Generation Mastery coach Beverley Simpson has been there, but she made one change that skyrocketed
If you want to grow your business, building your “know-like-trust” factor is important – we hear it all the time from marketing gurus online! But HOW do you build it? I get this question all the time. Maybe you’re wondering about it, too! And, to be honest, there are 3 levels of trust you need
Is there an area of your life where you want to see different results? Maybe it’s with your business and the relationship with your employees, or maybe it’s more personal. It could be you want healthier communication with your spouse and kids. This is something I’ve been reflecting on a lot this year – recognizing
If you’re curious about building an audience on social media AND making sales from the content you post or you simply want more social media strategies in your toolbox to grow your business then you do not want to miss the latest episode of the New Generation Entrepreneur podcast with my guest, Jill Coleman. She
It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there… if your messaging is off, it won’t fix the problem. But I see this all the time! A course creator’s sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they change up
One of the most asked questions I get is how to attract BUYERS. I hear from so many people that people open their emails or view their content, but no sales come through. While it’s great to build your audience, the truth is, that typical conversions are only 2.5- 5%. So if you have 100
One of the most overlooked parts of messaging is writing headlines. Entrepreneurs tend to focus so much on the content of the webinar, the email, the blog post, the ad… and the headline gets shuffled to the side. But the headline is what pulls people in! It’s one of the most crucial pieces in your
We’ve built several irresistible offers over the years, and I’ll tell you this – there was no guesswork or surveying involved. Instead, we used data and messaging to influence the offer. If you want to create your own irresistible offer, then you must consider messaging! This is something so many entrepreneurs leave out in the
What’s really keeping you from getting the results you want? After working with thousands of students over the years, I’ve noticed the #1 thing holding them back is “waiting” or “overthinking.” And I’ve put these in quotes because this can look different for everyone. One form of waiting is fear of being judged, and another
I ran a little experiment on our parenting brand: two almost identical videos, same topic, same style. One got 205 views. The other exploded to 64,000 views in 36 hours—and it’s still climbing. What changed? A tiny psychological tweak in our communication. Here’s the backstory: I’ve been knee-deep in AI, solo parenting chaos, and business
What if you could give every student a one-on-one coach without ever filming another video? I had Jenna Soard back on the mic this week. she’s the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules. We dove deep into the exact tools and strategies she uses
Everyone’s losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it’s going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us. I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I’d lost sight of why I’m
Ever wondered why AI isn’t the magic bullet for your messaging? Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they’re amplifying what’s already broken. I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic
How do you launch a business, partner with your spouse, and still be fully present for your kids? Sounds impossible, right? I sat down with Dan Colos—he and his wife, Nicole, ditched the 9–5 provider/caregiver model. They closed their granola side hustle, co-lead her personal brand, and raise three daughters under one roof…without losing their
We all want content that grabs clicks, followers, and sales. But if you’re only leaning on urgency and social proof, you’re missing out on the deeper magic: belief shifting. I used a parenting analogy on the podcast—comparing a boss yelling “Do it now!” versus calmly asking for help—to show why persuasive triggers spark action but
