Teaching That Converts: Story, Metaphors, And Examples

You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get

Read More »

Should AI Do Your Messaging For You?

If you had asked me even at the beginning of this year, I would’ve told you I never thought I’d talk about this topic… But here we are diving into messaging and AI.  In this episode, I explain why I resisted using AI in our business and what changed my perspective. I’ll share two main

Read More »

Awareness: The Hidden Secret To Masterful Marketing and Relationships

Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life. In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal

Read More »

Low Ticket Update & Our Mega Funnel Moving Forward!

How many of you know why you’re doing what you’re doing inside of the funnels you’re creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you’re doing every single step? Today we dive into how to build funnels

Read More »

Your Offer Is NOT Your Product And You Will Lose Sales If It Is

Your offer is not your product, and understanding this crucial distinction can make or break your sales. In this episode, I dive into what an offer truly is, how to craft effective messaging around it, and why focusing on solving problems is the key to success.  Listen in an discover strategies to uncover the real needs

Read More »

What’s Harder? Your First $100k Or Million in Sales?

I remember how long it took me to make my first sale for $397. It took weeks of work! While it felt like a HUGE win, I kept wondering… How the heck do I bring in sales every day?! Since then we’ve hit milestone after milestone, from our first $100K, to $500k, and then on

Read More »

The Angles That Can Sell Any Course!

One of the most underrated elements of online selling is understanding and mastering the ‘angle’ of your product. Today on the podcast, I dive deep into how to effectively position your product to solve specific problems and attract customers. If you’re experiencing flat sales despite describing your product’s features, it’s time to rethink your approach.

Read More »

The Beta Launch That Did $116,000 in 30 Seconds with James Wedmore

There’s one top mistake most course creators make: focusing too much on developing the product before validating the idea or building an audience. Even seasoned entrepreneurs fall into this trap. Ultimate success in course creation combines a good offer with solid marketing and messaging. Today, I’m talking to my business bestie James Wedmore, who has

Read More »

Building a Funnel From Scratch – Part 2: Building, Plan, and Strategy

Imagine generating high-quality leads without spending a dime on ads. Sounds amazing, right? In this episode of The New Generation Entrepreneur Podcast, I update you on my new funnel project and share actionable insights on how you can eliminate ad spend and profit from your online business efforts. Learn about my new $17 offer and

Read More »

Latest Posts

ChatGPT is Costing You Sales (Here’s Why)

Ever wondered why AI isn’t the magic bullet for your messaging?  Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they’re amplifying what’s already broken.  I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic

Read More »

Persuasive Content vs Belief Shifting Content

We all want content that grabs clicks, followers, and sales. But if you’re only leaning on urgency and social proof, you’re missing out on the deeper magic: belief shifting. I used a parenting analogy on the podcast—comparing a boss yelling “Do it now!” versus calmly asking for help—to show why persuasive triggers spark action but

Read More »

Building A Family And A Biz That Does Millions with The Culvers

Ever feel like everyone’s screaming at you to hustle until your eyeballs bleed? But cling to “work-life balance” and they say you’ll never make real money. As a dad, I’ve been there. I need a business that pays the bills without missing bedtime stories. That’s why I sat down with Dan and Nicole Culver—two of

Read More »

5+ Ways I’ve Made Money WITHOUT Needing A Job

Sixteen years ago I walked away from the traditional career path. And I haven’t looked back. Between selling websites in college, building SEO niches, launching service retainers, coaching, and exploring coffee shops and AI apps, I’ve generated somewhere between $10M and $20M without ever punching a clock. Today on the podcast, I’m pulling back the

Read More »

The 3 Lessons That Changed Everything (And Almost Broke Me)

You’d think I’d seen it all… until 2023 hit. Between a painful divorce, a business model I outgrew, and revenue crashing, it felt like everything I loved was slipping through my fingers. I had to relearn how to love myself, how to let go, and how to rebuild from the ashes. Today on the podcast

Read More »

© 2020 Brandon Lucero. All Rights Reserved.