Building a Million Dollar Business From Your Heart with Amber Lilyestrom

So many entrepreneurs have found themselves stuck in jobs that they weren’t passionate about because there was a fear of starting the business they really wanted. But what if you didn’t let the fear stop you? In this episode, I’m talking to Amber Lilyestrom, who decided to leave her corporate career behind to follow her

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How To Do POWERFUL “How To” Content Without Using Steps or Tutorials

There are thousands of “How To” videos out there for any given subject, but how many of them really stand out? In this episode, I’m breaking down how you can create powerful “How To” content without steps or tutorials so that you can stop blending in and start creating credibility and connection. If you’re ready

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Money CAN Bring You Happiness But It Doesn’t Guarantee It

Money may bring you happiness, but it certainly does not guarantee it. In this episode, I’m going to reveal the one thing that I believe will guarantee you happiness, and it might not be what you’re expecting. If you’re looking to live in genuine happiness every day and use this concept to shift your life,

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You Can’t Create Something Outside The Box With Inside The Box Thinking

Many entrepreneurs, and this may include you, are trying to create outside-of-the-box businesses with inside-the-box thinking, which is why so many entrepreneurs remain unheard. In this episode, I’m taking you through 6 steps to break down the walls of your belief box so that you can expand your thinking and create new possibilities for your

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8 Powerful Lessons I Gained From Closing Our Office

This year has brought many changes to how we live our lives, both personal and professional. In this episode, I’m talking about one of the biggest changes 2020 brought for my company — closing the office I always wanted and moving my team virtual. I’ll be covering the 8 powerful lessons I learned in closing

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Creating Your Highest Converting Webinar Ever With Colin Boyd

Many entrepreneurs, and this may include you, are making one MASSIVE mistake when it comes to selling from real or virtual stages. In this episode, I’m talking with my friend Colin Boyd about how it’s possible to do your audience a disservice when you teach too much in your webinar and how to correct that

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Latest Posts

How to use AI and still sound like YOU

How to use AI and still sound like YOU

AI is blowing up right now, and you’ve probably felt torn. On one hand, you need to adapt or get left behind. On the other, if you let AI do all the work, your content sounds like a million others. So which camp should you join? Spoiler: neither.  I’ve spent weeks building AI “bots” that

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Speed & Ease: The Secret Viral Hook

Ever wonder why some videos explode and others flop? I’ve spent the last 30 days obsessively testing TikTok, Reels, YouTube Shorts—you name it—to uncover the exact formula that stops the scroll. And it all boils down to three simple ingredients: speed, ease, and pure relatability. Picture this: I’m making lunches for my kids, bedtime takes

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Stop selling courses. Start selling solutions

Want to know why your launches flop? Because you’re pitching your course—instead of solving a laser-focused problem.  True story: I was buried in webinar rewrites, testing 15 versions, feeling stuck. Then my buddy James called and dropped a truth bomb: I’m too tough to ask for help. Once I did, I realized I’d been selling

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Here’s the short version: I tapped into the “40-mile-an-hour effect” (we’ll unpack that) and leaned hard into validation content—speaking directly to parents’ real experiences, then challenging their reality. The result? Virality.

Content Psychology That Drove 64k Views In 36 Hours

I ran a little experiment on our parenting brand: two almost identical videos, same topic, same style. One got 205 views. The other exploded to 64,000 views in 36 hours—and it’s still climbing. What changed? A tiny psychological tweak in our communication. Here’s the backstory: I’ve been knee-deep in AI, solo parenting chaos, and business

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