When creating content, most entrepreneurs never focus on the one thing marketing is supposed to do… create demand. In this episode, I’m talking about how to create content that drives demand and elicits a feeling in your audience that makes them want to buy BEFORE you’ve even made an offer. If you’re interested in how

There is one major messaging tool that people tend to overlook, and it can make all the difference in how you are able to shift your audience’s perspective. In this episode, I’m talking to writer and coach Katie Soy all about how she learned how to overcome the struggles of going unheard, to utilizing storytelling,

If you’re finding that your audience isn’t paying attention to or resonating with your content, it’s likely because you’re not being intentional with your identities within your content. In this episode, I’m talking about one of the most powerful aspects of content creation that most entrepreneurs overlook. That’s right, we’re talking about identities and how

In the last episode, we talked about the numbers, strategy, and everything in between, but we didn’t cover the massive lessons I learned from it. In this episode, I’m breaking down the eight powerful lessons from that launch and how it not only changed me, but my business, my employees, and how we now launch.

In this episode, I’m giving you an in-depth look at how my team and I up-leveled every aspect of our last launch. Tune in to hear me breakdown the numbers, the process, and some of the lessons I learned from this launch and to find out how you can apply what I’ve learned to up-level

Messaging is not content or copy… it’s an ecosystem with 3 powerful hidden elements. In this episode, we’re going back to the roots of powerful and effective messaging that can and will make your business stand out. Tune in to hear me reveal what those hidden elements are and how to implement them in your

When you can create a message so powerful that it doesn’t take your audience out of a moment… that’s when your marketing plays into the invisible elements but also when you’ve created an irresistible offer. But how exactly does it work? In this episode, I’m talking to filmmaker & video strategist James Cooper who has

A belief that so many struggling online business owners get stuck on, is that you HAVE to have a plan, a strategy, a system before hiring anyone, and that’s just not the truth. In this episode, I’m talking to my Integrator, Taylor Cooper, who helped transform our business from $40k in debt to a multi-million

You can have great marketing, but still have a broken business, and you might be wondering how exactly that happens. In this episode, I’m talking to my good friend and mentor, James Wedmore, about the elements of great marketing and how to scale and sustain growth for any course creator in 2021 (because things changed

Content creation, audience building, sales, and marketing are huge parts of creating an online business, but one of the things that people rarely talk about is what happens in the business after the sale. In this episode, I’m talking to Josh Cedeño, who is the Director of Customer Success at Team Wedmore and is an