When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content. Ready to learn why and how to connect with your
If you’re growing a business, then you’ve certainly heard of “niching down.” But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40’s. They might even niche further, like women who are moms in their
I’ve grown multiple businesses over the years, and looking back, the most successful had 6 fundamentals that led to their success. (And the ones that weren’t successful were missing a few of these fundamentals). In fact, when all 6 were properly used, those offers grew the quickest! Ask me to launch a new product or
I remember starting my first business and feeling like everything was on my shoulders. Retirement, insurance, writing myself a paycheck (when I could)… I kept wondering how everyone else was doing it! Because $5,000 in revenue was not $5,000 in the bank. But what I didn’t understand was the difference between a money machine and
One question I hear all the time… If you had to start all over and build a million-dollar business in 2024, how would you do it? And today, I’m going to answer it alongside my good friend James Wedmore. If you don’t know James, his online course business has over $80 million in sales, he
We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, “Why am I not ‘there’ yet?”, or, “What’s wrong with me? Why Can’t I figure this out?” It’s especially easy to fall into these thoughts and emotions when starting something new like a
As a business owner with over 1,000 students in my programs at any given time, we’ve built a team of go-to coaches who are in the know when it comes to our teachings and what students need. Our senior coaches work with students each day. They know what’s working, what’s not, and how to help
Students often ask me to help them with their messaging on an opt-in page, and when I ask what it’s converting at, they say 40%. My response? Nope, that opt-in page does not need help. Uncovering what’s working with your messaging and what’s not is HUGE in your business. Because otherwise, you’re wasting time and
You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get
Imagine using only a few sentences to help your audience understand the root cause of their problem and see you and what you provide as the solution. You’d know what to say and when to say it to build the bridge between the problem and your solution, ultimately bringing in more sales. This is the
That idea blew my mind when my friend James Wedmore shared how a crippling lawsuit nearly ended his business… and then forced him to break through fear, build the right container, and jump from $2M to $10M in just one year. Today on the podcast, James and I unpack how you can engineer your own
Ever drown in AI prompts…only to watch your conversions flatline? I felt the same frustration when I first tried AI everything sounded generic, hooks underwhelmed, and my students weren’t getting better results. Then I flipped the script. The real winners won’t be the ones who outsource their brainpower but those who fuse AI with their
Have you felt stuck lately sales flatlining, content fizzling, and wondering what happened? I’ve seen more change in this space over the last 12 months than in the past decade. AI’s rewriting the rules, algorithms are pickier, and everyone’s drowning in offers. It’s like riding a roller coaster blindfolded… until you get off and finally
Ever felt stuck in a project that’s making money but not lighting you up? I’ve been there. After a big downturn (and a divorce), work became a chore, not a thrill. So I grabbed my blender figuratively and threw in two big realizations from the last few weeks. Today on the podcast, I’m blending:How to
I once spent years posting tutorials, hoping “just adding value” alone would make sales roll in. I watched my YouTube subscribers climb, and my email list grow slowly but my revenue barely budged. After 10 years building my multimillion-dollar course business, I realized these core lessons would let me rebuild in one year (not ten)
Ever feel like going viral is just luck? Spoiler alert: it’s not. Over the past year I came out of a personal fog into a world where AI copycats flooded every niche—and my sales flatlined. Then I stumbled on a simple truth: great content follows a science. Back in September I launched a grounded parenting
