Creating Conversion Content In 3 Simple Steps

Struggling with engagement on your content and sales? You’re not alone. And it might be the same issues affecting all your content, whether it’s your webinars, your launches, your lives, etc. The reason why things aren’t working in your content is the same reason why it’s not working in your sales funnels. That’s why I’m

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How ONE Pivot Grew a Multiple 6-Figure Business with Beverley Simpson

There’s a lot that can go wrong in business, especially if you’re moving in a direction that’s not aligned with your purpose. And sometimes it just takes one big pivot to go the right direction. Our former student and New Generation Mastery coach Beverley Simpson has been there, but she made one change that skyrocketed

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Episode Title: The 3 Types Of Trust You Need To Drive Sales

The 3 Types Of Trust You Need To Drive Sales

If you want to grow your business, building your “know-like-trust” factor is important – we hear it all the time from marketing gurus online! But HOW do you build it? I get this question all the time. Maybe you’re wondering about it, too! And, to be honest, there are 3 levels of trust you need

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Episode Title: Using Memories To Learn Vital Lessons in Life and Business

Using Memories To Learn Vital Lessons in Life and Business

When you know where to look, you’ll see all kinds of patterns in your life. This can be as simple as how you wake up in the morning and then a bit more complicated when it comes to how you react when the kids test your patience.  There are patterns everywhere. Some help you get

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Episode Title: Shifting Dynamics To Shift Results

Shifting Dynamics To Shift Results

Is there an area of your life where you want to see different results? Maybe it’s with your business and the relationship with your employees, or maybe it’s more personal. It could be you want healthier communication with your spouse and kids. This is something I’ve been reflecting on a lot this year – recognizing

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Episode Title: 3 Powerful CTAs You Can Use Anywhere To Get More Leads

3 Powerful CTAs You Can Use Anywhere To Get More Leads

Want more leads from the content you create? You need effective “call to action” (CTA) strategies that work. In fact, on this episode of the podcast, I’m sharing our top 3 CTAs we use on ads, content, emails, and more to boost leads and clicks. I’ll teach each one step-by-step… You’ll even learn my favorite

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Episode Title: How To Know When Your Messaging Is Broken & What To Do To Fix It

How To Know When Your Messaging Is Broken & What To Do To Fix It

It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there… if your messaging is off, it won’t fix the problem. But I see this all the time! A course creator’s sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they change up

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Latest Posts

How I’ve made millions without a job

Ever wonder how I’ve gone 15 years without a traditional job and still pulled in an estimated $10–20M? Back in college, I was building and flipping humor websites (one sold for $2K, another for $4K). Then I created, hit 100K uniques a month, and sold it too. No degrees. No bosses. Just hustle. Today on

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The Psychology of Content Driving the Algorithms on Social Media

Ever thought your Instagram or TikTok feed is secretly coaching you? I did when I dug into why our parenting brand posts were blowing up and realized the algorithm had mapped my every desire, belief, and blind spot. I saw content on healthy relationships, mountain biking, quantum physics, even how to handle judgment after divorce,

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How to use AI and still sound like YOU

How to use AI and still sound like YOU

AI is blowing up right now, and you’ve probably felt torn. On one hand, you need to adapt or get left behind. On the other, if you let AI do all the work, your content sounds like a million others. So which camp should you join? Spoiler: neither.  I’ve spent weeks building AI “bots” that

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Speed & Ease: The Secret Viral Hook

Ever wonder why some videos explode and others flop? I’ve spent the last 30 days obsessively testing TikTok, Reels, YouTube Shorts—you name it—to uncover the exact formula that stops the scroll. And it all boils down to three simple ingredients: speed, ease, and pure relatability. Picture this: I’m making lunches for my kids, bedtime takes

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