In today’s episode of the New Generation Entrepreneur podcast, I’m joined by repeat guest and my good friend and mentor, Mel Abraham. Mel dives deep into the crucial topic of money—how to make more of it and get your money working for you. We discuss how uncertainty creates fear and stagnation and how to overcome
You’ve heard me say it for years, more information doesn’t drive sales. So what does? Well, it’s all about the hooks—the language and communication that drive people into action. Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying
You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get
It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there… if your messaging is off, nothing you try will lead to conversions. But I see this all the time! A course creator’s sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they
Welcome to the final episode of our series on conversion messaging! In this episode, I’ll delve into the importance of enhancing your teaching skills to boost sales. Listen and discover practical examples, how to understanding key concepts can lead to automatic reactions and trust in your process, and insights on content that naturally leads to
If you want to change your messaging to bring in higher quality leads and more sales… Then you don’t want to miss today’s episode! It’s the 4th part of our 5 part Conversion Messaging Series and I’m going to give you two tools that will immediately help you stand out online today. Yup… if you
In the second episode of our series on conversion messaging, I delve into the concept of relevancy triggers. If you want to start crafting compelling content and titles that drive conversions, this one is for you! Listen in and disocver the four main types of relevancy triggers—identity, problems, benefits, and mistakes—and how to use them
We’re kicking off the year with a new podcast series, and in this first episode, we’ll discuss a critical yet often overlooked aspect of marketing: why talking about the solution and root cause too soon can push your audience away. Listen in and discover why jumping into solutions prematurely can disengage your audience, the signs
Are you overloading your webinars and presentations with too much information? Wondering why attendees love your content but never make a purchase? This week on the podcast I reveal the secret to engaging and converting your audience by teaching concepts instead of just delivering information. Learn how to add value, build connections, and create demand
The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the
“Brandon, how do I attract more buyers into my funnel?” I get this question all the time. And here’s the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That’s just how conversion works. So if your sales are falling flat, it’s usually not a
Ever feel like you’re preaching into the void? You launch your solution, shout about the features… and hear crickets. They’re not ignoring you they just can’t see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today’s world,
Ever felt like you’re pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you’re driving 40 mph and your car starts shaking. A sign that reads “We fix timing belts” won’t make you stop you
When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?
I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders
Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. They knew their content wasn’t landing. They knew they were getting zero engagement. So
