I’m a firm believer that you don’t need the best strategy in the world to scale your business. Why? Because I’ve seen, over and over, how great messaging and a great offer can solve a lot of problems and build a multi-six figure business (and even a 7 figure business!). With the right offer and the
Facebook ads are the quickest way to drive more leads and sales for your business, but the ads for your launches are wildly different from those you’ll run for evergreen funnels. In fact, you’ll hear many arguments online over which is better… launches or evergreen funnels. Honestly, both work! Personally, I like having both evergreen
When you know where to look, you’ll see all kinds of patterns in your life. This can be as simple as how you wake up in the morning and then a bit more complicated when it comes to how you react when the kids test your patience. There are patterns everywhere. Some help you get
Is there an area of your life where you want to see different results? Maybe it’s with your business and the relationship with your employees, or maybe it’s more personal. It could be you want healthier communication with your spouse and kids. This is something I’ve been reflecting on a lot this year – recognizing
I used to think positivity was the best thing for success and happiness, but then I spoke with personal development expert Brad Bizjack. My mindset completely shifted. Instead of focusing on finding the positive and, likely, bottling up or ignoring emotions… it’s essential to move through them. This is what we’re diving into on this
Want more leads from the content you create? You need effective “call to action” (CTA) strategies that work. In fact, on this episode of the podcast, I’m sharing our top 3 CTAs we use on ads, content, emails, and more to boost leads and clicks. I’ll teach each one step-by-step… You’ll even learn my favorite
If you’re curious about building an audience on social media AND making sales from the content you post or you simply want more social media strategies in your toolbox to grow your business then you do not want to miss the latest episode of the New Generation Entrepreneur podcast with my guest, Jill Coleman. She
It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there… if your messaging is off, it won’t fix the problem. But I see this all the time! A course creator’s sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they change up
One of the most asked questions I get is how to attract BUYERS. I hear from so many people that people open their emails or view their content, but no sales come through. While it’s great to build your audience, the truth is, that typical conversions are only 2.5- 5%. So if you have 100
When it comes to business, your data and numbers can literally tell you where the gold is. Earnings per lead (EPL), cost per lead (CPL), opt-in rates, open rates, etc – this is where all your marketing breakthroughs are hidden! If you know how to read the numbers and what data to look at, you’re
I ran a little experiment on our parenting brand: two almost identical videos, same topic, same style. One got 205 views. The other exploded to 64,000 views in 36 hours—and it’s still climbing. What changed? A tiny psychological tweak in our communication. Here’s the backstory: I’ve been knee-deep in AI, solo parenting chaos, and business
What if you could give every student a one-on-one coach without ever filming another video? I had Jenna Soard back on the mic this week. she’s the AI branding guru who went from teaching Canva to running a $5.5M business with zero video modules. We dove deep into the exact tools and strategies she uses
Everyone’s losing their minds over AI. Some hail it as the greatest thing since sliced bread. Others warn it’s going to kill authenticity. Meanwhile, sales and followers are swinging wildly all around us. I got caught in the swirl myself. After a tough year—divorce, stalled launches, ghosted inboxes—I realized I’d lost sight of why I’m
Ever wondered why AI isn’t the magic bullet for your messaging? Most people jump into ChatGPT or Gemini expecting it will fix their copy, sales page, or launch strategy—only to find they’re amplifying what’s already broken. I saw this firsthand when my daughter came home upset over a silly granola‐bar comment. Instead of a generic
How do you launch a business, partner with your spouse, and still be fully present for your kids? Sounds impossible, right? I sat down with Dan Colos—he and his wife, Nicole, ditched the 9–5 provider/caregiver model. They closed their granola side hustle, co-lead her personal brand, and raise three daughters under one roof…without losing their
We all want content that grabs clicks, followers, and sales. But if you’re only leaning on urgency and social proof, you’re missing out on the deeper magic: belief shifting. I used a parenting analogy on the podcast—comparing a boss yelling “Do it now!” versus calmly asking for help—to show why persuasive triggers spark action but
