Episode Title: The Top 8 Business Lessons I Learned in 2022

The Top 8 Business Lessons I Learned in 2022

This year brought lots of change for me and my business. For us, our amazing integrator, Taylor, left the business (on wonderful terms), I moved from my home state to Arizona, we shifted the business to a high-ticket evergreen model, and we’re trying things we never did before. If you had told 2021 Brandon all this

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Episode Title: Profitable Lessons We Learned After Spending $1.1 Million In Ads

Profitable Lessons We Learned After Spending $1.1 Million In Ads

Over the past four years, we’ve focused more on paid ads than we have on growing organically. While I love organic growth (and believe you must have both organic and paid in your business for optimal results), paid ads will help you scale faster. In fact, we’ve spent over $1.1 million on ads, scaled quickly,

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Episode TItle: How To Create A Story And Offer That Converts with Colin Boyd

How To Create A Story And Offer That Converts with Colin Boyd

There are a few elements of building your online business that I don’t typically talk about. Some of these elements include how to use a story in your messaging and how to create an offer. My guest specializes in telling stories that are designed for conversions and crafting offers that sell with ease. He’s helped

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9 Business Lessons I Learned From My Shaman

Many of you have heard the story of how I went from $40,000 in debt to a million-dollar business. But I haven’t shared the “why” behind it. Yes, I’ve shared some of the how and the strategic details. However, I want to go deeper. In this episode of the podcast, I’m sharing the 9 business

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Episode Title: How Not To Be A Victim To Deep Unwanted Emotions with Susan Choi

How Not To Be A Victim To Deep Unwanted Emotions with Susan Choi

In this episode, I’m sitting down with a New Generation Mastery Coach, Susan Choi, who helps sensitive leaders, executives, and entrepreneurs learn how to achieve emotional and identity mastery. And, especially since the past few years have been intense for everyone, she’s sharing how to deal with difficult emotions. What’s tricky is sometimes we’ll make

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Episode Title: Lack Of Understanding Leads To Terrible Marketing

Lack Of Understanding Leads To Terrible Marketing

We recently wrapped up our incredible 3-day mastermind with our New Generation Mastery students. One thing that became very clear to me after spending these days with our students was the lack of understanding about who they’re truly helping and how they’re helping them, which leads to terrible marketing in your business. Many entrepreneurs think

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Episode Title: Everyone Is Replaceable, But You Don't Have To Be

Everyone Is Replaceable, But You Don’t Have To Be

Everyone is replaceable, including you and me. I’m certainly replaceable. And, not just in my industry, but in my kids’ life, marriage, friendships, etc. It’s important to recognize this and not take anything for granted. And, when it comes to running your business, keeping this top of mind helps you stand out. So, how do

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Episode Title: Are Attachments Killing Your Content And Stealing Your Power?

Are Attachments Killing Your Content And Stealing Your Power?

Lately, I’ve shared proven tactics to sell on social media, get more DMs, and create high-performing webinars. And, I also know that over 70% of listeners don’t take action on any of it. If you want to take action, but self-doubt, fears, and worries keep coming up then you’re leaking what I call “personal power.”

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Episode Title: Growing an Online Evergreen Business to 7 Figures with Nicole Culver

Growing an Online Evergreen Business to 7 Figures with Nicole Culver

What if you could make selling easier, faster, and even more fun? Because as an expert in your field, I’m going to assume selling isn’t your favorite thing to do, likely because you’re good at what you do and are more focused on those expert skills! Well, that’s what today’s guest noticed with their clients.

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Latest Posts

The 2 Questions That Kill Sales Objections

“Brandon, how do I attract more buyers into my funnel?” I get this question all the time. And here’s the truth: even with a great offer, only 2.5-5% of the people in your funnel are ever going to buy. That’s just how conversion works. So if your sales are falling flat, it’s usually not a

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Building a Messaging Bridge To Create Demand – Part 3

Ever feel like you’re preaching into the void? You launch your solution, shout about the features… and hear crickets. They’re not ignoring you they just can’t see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today’s world,

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Building a Messaging Bridge To Create Demand – Part 2

Ever felt like you’re pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you’re driving 40 mph and your car starts shaking. A sign that reads “We fix timing belts” won’t make you stop you

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How To Bridge The Gap From Problem To Solution In Your Messaging

When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?

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Is AI killing your messaging?

I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders

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Are you pitching solutions too soon?

Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem.  They knew their content wasn’t landing. They knew they were getting zero engagement. So

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