Struggling to sell your product or offer? It’s not about convincing them they need “you” and it’s not about modules, videos, PDFs, and downloads (or even special bonuses). Instead, it’s about helping people come to their own conclusion that what you’re offering is the best solution. You want to persuade, influence, and communicate in a
Saying the right thing has a massive influence on whether or not it’s going to be effective. You’ve probably heard me talk about language patterns and helpful tools like Thought Reversals, frameworks, script templates, and so on but there are also a couple of *invisible* elements that I also talk about inside my program, New
Are you tired of hearing the same general advice about creating content and growing a business? Add value… Give away your best stuff for free… Build the know, like, and trust factor… the list could go on and on! Let’s change that. On this episode of the podcast, I’m sharing how to create content that
Every single successful entrepreneur (even if they haven’t worked with us) has mastered most or all of the 8 principles of high-converting messaging. Maybe you’ve mastered a few in your own business? And if not I guarantee that what hasn’t been mastered is EXACTLY what’s keeping you stuck. After working with over 1400 students, we’ve
Strategy is rarely the problem. It results in about 10-15% of your success. But I’ve seen entrepreneurs do really well with both live launching and evergreen. Why? With the right messaging, you can flow between both and sell in many different strategies. The major determining factor is not your strategy, it’s your messaging, and the
I’ve been in this industry for a really, really long time … before challenges ever existed, video series were brand-spanking new, and webinars were the leading sales technique. Let’s just say I’ve seen a LOT of strategies come and go. I’ve grown successful businesses, and I’ve made a lot of mistakes along the way. One
Over the past year, we’ve seen “proven” marketing strategies (that worked well for many years) drop in effectiveness dramatically while other tactics worked really well. There’s also been a shift in buying behavior that will likely continue through the current recession. Simply put, there’s been a lot of change in the market, and this is
If you’ve been a follower of mine for any amount of time, you probably know I’d love to see entrepreneurship taught in high schools. I’m a huge advocate of providing more opportunities to kids after high school (other than college). And on this episode of the podcast, I’m speaking to someone who’s creating change now!
While there are many positives to owning a course-based business, it’s far from easy. When I first got started in this space, I thought it would be easy. I imagined a funnel you turned on once and barely had to revisit where sales came with ease and customers were anonymous. Spoiler alert: It’s nothing like
If you want to have a powerful message, you need to be a powerful person, even in the face of adversity. And today’s guest, voice actress and business owner Jennifer Hale is the perfect example. Just a few years ago, she went through a pretty big ordeal with a “hater” online about something that wasn’t
The online business space has changed A LOT in the past ten years. But some business practices will stay tried and true through any market and any shift in buyer trends. Years ago, I reached out to a stranger online and asked to meet for coffee. That night at a coffee shop, we came up
It took me 10 years to build a multi-million dollar business (and to grow on a personal level as well). With the experience and knowledge that I have now because of that 10-year journey, if I lost everything overnight it would not take me 10 years to build it back up. It would take one
Here’s the ONE truth I know about growing a business… failure is a part of success. You will fail, you will have hard times, and things won’t always work out how you want them to. Take my business just six months ago. We had the worst-performing launch in years and then we turned it around
You don’t HAVE to niche down. At least, not the way you’ve probably been taught. Most people teach “niching down” as choosing a category, then a subcategory, and then another subcategory. This is outdated and causes more problems for entrepreneurs than it provides solutions. In this episode, I’ll show you why and I’ll walk you
Last September, we had our worst launch yet so I knew something in my business had to change and got to work finding a solution FAST. Six months later and we had our BEST launch to date! What were the changes made? I’m breaking them all down in great detail on the podcast today. From commissions,
In life and in business, no one likes to be in a one-way conversation. We must feel heard in order to hear. So how do you create content or messaging that makes five to a million people in your audience feel heard at a single moment? In this episode I’m sharing how to actually make
