There’s one common mistake I see so many entrepreneurs make in their messaging that keeps them from truly scaling their business – and that mistake is explaining when they should be persuading. In this episode, I’m breaking down the difference that persuasion versus explanation can make in your business, how to spot the difference in

We hear so much about Facebook ads these days, but the truth is, using search, display, and Google & YouTube ads to generate leads and nurture them into sales can be hugely effective and profitable. In this episode, I’m talking to Michael Alaniz, an ads genius who helped us literally pick out audiences that are

So many unheard entrepreneurs are afraid to take action unless they’re 100% sure it’s the “right” way forward because they’re viewing their business as a math problem instead of approaching it as a science experiment. In this episode, I’m breaking down why it’s better to continually test different things in your business, rather than sticking

In the rapidly changing business world, it’s all about finding brand new ways of doing things differently and better – and testing them like scientific experiments, to see what works best. In this episode, Jerred Morris returns to talk about just how important it is to think outside of the box when it comes to

If you feel like something’s off in your life, and you can’t be yourself in your business… it might be because the external world is suffocating you! In this episode, I’m talking about how can you break free of expectations, and show up as your true, complete self and create a thriving business because of

If I told you your kid could be running a million-dollar business by age 19, would you believe me? In this episode, I’m talking to Liv Conlon, a young entrepreneur who has not only created multiple 7-figure businesses, but who also speaks on stages worldwide, wrote a book, and has received numerous national and international

A mask that I see so many entrepreneurs wear is that of a perfectionist and it’s holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection. In this episode, I’m talking about the root of why some entrepreneurs hide behind perfectionism

With the online space rapidly growing in the past year, it’s brought a wave of new customers to many online businesses, but just because things are going well right now, doesn’t mean you shouldn’t be thinking about how you can reinvent your business. My guest, Dr. Nadya Zhexembayeva, talks about how in this century of

A mistake that so many entrepreneurs make is not bridging the gap between their message and their offer. In a world full of online business owners, connecting your unique solution and your message to your content and offer can help you stand out in your market. In part 2 of this series, I’m talking about

How can you fix your content and messaging, when you don’t even realize what you’re doing wrong?! This is something that so many entrepreneurs struggle with! And it’s something that today’s guest and Video 4x student, Kat Elizabeth, was struggling with prior to joining Video 4x! In this episode, I’m talking to Kat about having