Practice May Make Perfect, But Perfect Kills Practice

A mask that I see so many entrepreneurs wear is that of a perfectionist and it’s holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection. I’m doing something a little different this time and taking us back to a previous

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Our Paid Ads Philosophy That Turned $700K Into $2.4 Million

It’s no secret that Facebook and Instagram ad costs are rising, but, it doesn’t mean you should avoid paid advertising. You can still make money with ads and increase your profit, and this is exactly what we did in 2021. In this episode, I’m sitting down with our Chief Creative Officer, Matt Johnson and we

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What Authentic Connection Really Is And How To Build It

If people don’t like you, they will never buy from you. It doesn’t matter how good your solution is – you need connection in order to sell online. I’m sure you’ve heard about the know, like, and trust factor and how building this connection helps you make more sales, but few tell you the deep

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Gaining Back Your Power By Learning To Let Go

There’s a lot of change that you experience in your life as an entrepreneur, and I know I’m not the only one experiencing shifts. I am a big believer that when you share stories inside of your brand, or podcast, or inside of content, you should really be sharing stories that you’ve already gone through

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Niching Down Doesn’t Work: Stop Targeting & Start Attracting

You’ve probably been told to niche down if you want to succeed in the online entrepreneur space. But I’m here to tell you it doesn’t work and that it actually creates distance from you and your purpose. In this episode, I’m digging into the real way to niche down to create more clarity in your

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Are You Communicating From Problems or Solutions?

Communication is everything. And the better the communication, the more engagement you’ll see from your audience, the more sales you’ll have, and you’ll even create deeper connections. In this episode, I’m breaking down a simple process for communicating in a way that connects with people. One of the biggest struggles I see when a student’s

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The Depth Of Messaging Required In 2022 with Rachel Duffy

There are a lot of common mistakes that we see online entrepreneurs making with their messaging, and you might be making them too. Inside our courses, programs, events, and coaching packages, we’ve worked with 1,000s of students on their messaging, and we’ve seen these common mistakes pop up over and over. In this episode, I’m

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Latest Posts

Why I stopped selling my flagship messaging programs

Why I stopped selling my flagship messaging programs

Yes, you read that title correctly. I stopped selling my flagship messaging programs. And no, they’re not gone forever—I just hit pause. After a tough divorce and burnout from answering the same questions week after week, I realized something huge: the market shifted, AI exploded, and my passion took me in a new direction. Instead

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The uncomfortable truth Why Someone With Half Your Knowledge Has 5x Your Following (And What How To Fix It)

Ever posted your most insightful, five-years-in-the-making content only to hear crickets? Then, out of nowhere, a silly park video you threw together explodes overnight? It’s maddening when deep expertise feels invisible and surface-level stuff blows up. Today on the podcast, I’m exposing why knowledge alone won’t skyrocket your following and revealing the three psychological triggers

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How I’ve made millions without a job

Ever wonder how I’ve gone 15 years without a traditional job and still pulled in an estimated $10–20M? Back in college, I was building and flipping humor websites (one sold for $2K, another for $4K). Then I created, hit 100K uniques a month, and sold it too. No degrees. No bosses. Just hustle. Today on

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The Psychology of Content Driving the Algorithms on Social Media

Ever thought your Instagram or TikTok feed is secretly coaching you? I did when I dug into why our parenting brand posts were blowing up and realized the algorithm had mapped my every desire, belief, and blind spot. I saw content on healthy relationships, mountain biking, quantum physics, even how to handle judgment after divorce,

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