Episode Title: Disrupting Your Way To A 6-Figure Business with Dr. Addyson-Zhang

Disrupting Your Way To A 6-Figure Business with Dr. Addyson-Zhang

The right mentorship can change the course of your life. I struggled for about five years when I started my business. The biggest reason? I was stubborn and I thought I knew “enough” on my own. Then the universe shoved Jim Fortin and James Wedmore into my life. I went from living with my in-laws

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Three Elements That Make Up Effective Messaging

If you’re getting inconsistent results or having difficulty articulating what it is you do and how you can help, here’s what to focus on for effective messaging, and it’s not what you think. Many entrepreneurs assume your copy and content are what make up your messaging, but it’s really an ecosystem with 3 powerful hidden

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Double Your Revenue Without Adding In More Launches

Bigger launches are NOT the only way to make more money. Time and time again, I see exhausted entrepreneurs focused on creating a bigger launch, better evergreen funnels, and more promotions because they believe the only way to make more money. This will keep you stuck in the hamster wheel of promoting. But I’m here

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Practice May Make Perfect, But Perfect Kills Practice

A mask that I see so many entrepreneurs wear is that of a perfectionist and it’s holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection. I’m doing something a little different this time and taking us back to a previous

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Our Paid Ads Philosophy That Turned $700K Into $2.4 Million

It’s no secret that Facebook and Instagram ad costs are rising, but, it doesn’t mean you should avoid paid advertising. You can still make money with ads and increase your profit, and this is exactly what we did in 2021. In this episode, I’m sitting down with our Chief Creative Officer, Matt Johnson and we

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What Authentic Connection Really Is And How To Build It

If people don’t like you, they will never buy from you. It doesn’t matter how good your solution is – you need connection in order to sell online. I’m sure you’ve heard about the know, like, and trust factor and how building this connection helps you make more sales, but few tell you the deep

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Gaining Back Your Power By Learning To Let Go

There’s a lot of change that you experience in your life as an entrepreneur, and I know I’m not the only one experiencing shifts. I am a big believer that when you share stories inside of your brand, or podcast, or inside of content, you should really be sharing stories that you’ve already gone through

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Niching Down Doesn’t Work: Stop Targeting & Start Attracting

You’ve probably been told to niche down if you want to succeed in the online entrepreneur space. But I’m here to tell you it doesn’t work and that it actually creates distance from you and your purpose. In this episode, I’m digging into the real way to niche down to create more clarity in your

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Latest Posts

How to use AI and still sound like YOU

How to use AI and still sound like YOU

AI is blowing up right now, and you’ve probably felt torn. On one hand, you need to adapt or get left behind. On the other, if you let AI do all the work, your content sounds like a million others. So which camp should you join? Spoiler: neither.  I’ve spent weeks building AI “bots” that

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Speed & Ease: The Secret Viral Hook

Ever wonder why some videos explode and others flop? I’ve spent the last 30 days obsessively testing TikTok, Reels, YouTube Shorts—you name it—to uncover the exact formula that stops the scroll. And it all boils down to three simple ingredients: speed, ease, and pure relatability. Picture this: I’m making lunches for my kids, bedtime takes

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Stop selling courses. Start selling solutions

Want to know why your launches flop? Because you’re pitching your course—instead of solving a laser-focused problem.  True story: I was buried in webinar rewrites, testing 15 versions, feeling stuck. Then my buddy James called and dropped a truth bomb: I’m too tough to ask for help. Once I did, I realized I’d been selling

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Here’s the short version: I tapped into the “40-mile-an-hour effect” (we’ll unpack that) and leaned hard into validation content—speaking directly to parents’ real experiences, then challenging their reality. The result? Virality.

Content Psychology That Drove 64k Views In 36 Hours

I ran a little experiment on our parenting brand: two almost identical videos, same topic, same style. One got 205 views. The other exploded to 64,000 views in 36 hours—and it’s still climbing. What changed? A tiny psychological tweak in our communication. Here’s the backstory: I’ve been knee-deep in AI, solo parenting chaos, and business

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