Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the “ohhhh, now I get it” head-nod, or even physically throw their hands in the air? Well, in this episode I’m sharing how to access your audience’s subconscious mind
Imagine working 2 days a week and having the rest of the week off… It may sound hard to believe, but today’s guest is going to let us know how he made it happen! In this episode, I’m sitting down with Matt Ardito who went from a six-figure business working 6 days a week to
When it comes to negotiation and learning persuasive communication people get uncomfortable. I want to help you pay less and save more. Because whether it’s you walking your dog this morning so your wife can take the kids to school, or choosing your second favorite brunch place because your good friend likes to eat outside…
As entrepreneurs, we have SO many ideas. We see so much potential in several different directions, multiple opportunities pop up at once, and we’re excited about the options. This can make it difficult to figure out what direction you actually want to go in. In this episode, I’m sharing my decision-making process as an entrepreneur
I’ve been talking a lot about changes lately, and this episode shares one of the biggest changes to my business yet. The person who helped me build this business, our integrator and Chief Operations Officer, Taylor Cooper left the company. It’ll be impossible to replace her and, of course, she left on good terms. So
Are you struggling to get what you want? You’re intelligent, hard-working, and driven, but you’re struggling to reach your goals and you can’t quite put your finger on why. Or, is there a business roadblock you just can’t seem to move past? Well, you’re not alone! A lot of my students, listeners, and peers experience
You will fail, it’s a given. But, the determining factor of success in business and your true “make or break” isn’t YOU or if you fail. What will make or break your business is how you view failure. In this episode, I’m breaking down how to turn your failures into your best assets. Listen in
I started my business broke and living with my in-laws. I tried LOTS of different strategies, frameworks, and online courses… but there was ONE move that fast-tracked my success the most and that’s when I worked with James Wedmore. He showed me how to launch, systemize my business, market, and put a course together, and
The right mentorship can change the course of your life. I struggled for about five years when I started my business. The biggest reason? I was stubborn and I thought I knew “enough” on my own. Then the universe shoved Jim Fortin and James Wedmore into my life. I went from living with my in-laws
If you’re getting inconsistent results or having difficulty articulating what it is you do and how you can help, here’s what to focus on for effective messaging, and it’s not what you think. Many entrepreneurs assume your copy and content are what make up your messaging, but it’s really an ecosystem with 3 powerful hidden
Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see “great info” in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn’t cut it. You need relevancy—those precise words that
Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you’re not weaving in demand and trust first, you’ll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random
Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I’d crush it. Guess what? AI cut our cost-per-lead in half and
I remember telling Taylor back in the Video 4X days that she’d be a killer entrepreneur. She laughed and said, “No way, not me.” Yet three months after launching her own agency, she hit $10K in monthly revenuewithout a fancy website, an army of followers, or any extra fluff. Today on the podcast, I sit
Ever feel stuck, waiting for that lightning-bolt moment of clarity… only to watch days (or months) slip by? Trust me—I’ve been there. Between a divorce, two underperforming launches, and $40k in debt, I spent six months trapped in my head, longing for one perfect idea. But here’s what I learned: clarity isn’t a single moment. It’s
Ever snap at someone and later wonder, “Why did I overreact?” Last week, my daughter refused breakfast and I felt my pulse spike. I caught myself mid-yell and remembered something my friend (and mentor) Fiona Lukies taught me: “You’re not in a relationship with that person—you’re in a relationship with your thoughts about them.” That
