A question that I get all of the time once people figure out their messaging is how to incorporate it into strategy. Earlier this year we did our first live launch using ONLY webinars and workshops. I wasn’t sure how it was going to do and it felt like a big risk. Well, it did
If you knew your message, what you stand for, and what you teach would be embraced by everyone around you, would you be showing up exactly as you are now? I see way too many entrepreneurs avoiding haters and judgment from others instead of sharing their message. This can look like not posting authentically, not
If you want a client in the next 7 days, this episode may be exactly what you need. About a year ago I noticed a lot of the “wins” our students would share with us were coming from the same three types of messaging frameworks. But, I also noticed something a little odd – in
It’s no secret I ran into a lot of financial issues while starting and growing my business. Now, I have a million-dollar business, investments, savings, etc., and I’m sharing all the hard-learned lessons with you on the podcast. These are the lessons you’re NOT taught in school – well, I sure wasn’t. I didn’t know
We hear it all the time in business… “Focus on sales. Generate revenue. Build revenue.” Gurus in the space lean in and teach how to create more income for your business. But no one really sits down and tells you what to do with the money once it comes in, where to invest it, and
You can deliver absolute gold to people, and have them question whether it’s of value to them. It’s one of the most frustrating things as an unheard entrepreneur. You have the skills, the knowledge, and the ability to help (including the heart for helping them), but no one seems to be paying attention. This is
I’m sure you’ve heard me talk about messaging, invisible elements, and my programs before. Here’s all of it in action with a coach in my program who’s living it out. She went from confused and wondering how to be authentic in your message, to full clarity on her next right step. In this episode, you’ll
If you let fear control your message, mission, and your purpose… not only will it bring you down, but it will also destroy your business. The fear of being canceled, or getting haters, plagues our industry, and anyone with an online presence might feel like they have to walk on eggshells around their purpose, their
One of the reasons why a lot of unheard entrepreneurs don’t have great messaging is because they don’t actually know what messaging is. A lot of people have a misconception of what messaging is so in this episode I’m breaking down real-life examples of great messaging and how it can work for YOU, how to
Organic traffic is amazing, but solely relying on organic traffic for sales is like riding a bike with one flat tire. Yes, you can move forward, but you’ll gain a lot more momentum with two tires full of air working for you. Paid ads are the back wheel of your business and in this episode,
I once spent years posting tutorials, hoping “just adding value” alone would make sales roll in. I watched my YouTube subscribers climb, and my email list grow slowly but my revenue barely budged. After 10 years building my multimillion-dollar course business, I realized these core lessons would let me rebuild in one year (not ten)
Ever feel like going viral is just luck? Spoiler alert: it’s not. Over the past year I came out of a personal fog into a world where AI copycats flooded every niche—and my sales flatlined. Then I stumbled on a simple truth: great content follows a science. Back in September I launched a grounded parenting
Yes, you read that title correctly. I stopped selling my flagship messaging programs. And no, they’re not gone forever—I just hit pause. After a tough divorce and burnout from answering the same questions week after week, I realized something huge: the market shifted, AI exploded, and my passion took me in a new direction. Instead
Ever posted your most insightful, five-years-in-the-making content only to hear crickets? Then, out of nowhere, a silly park video you threw together explodes overnight? It’s maddening when deep expertise feels invisible and surface-level stuff blows up. Today on the podcast, I’m exposing why knowledge alone won’t skyrocket your following and revealing the three psychological triggers
We’re living in an AI gold rush: some entrepreneurs worship it, while others call it a fad. Which camp are you in? Are you blindly clicking “generate” on ChatGPT and wondering why your content falls flat? Or dismissing AI altogether as the latest gimmick? I learned this by building my parenting brand on TikTok. I
Ever wonder how I’ve gone 15 years without a traditional job and still pulled in an estimated $10–20M? Back in college, I was building and flipping humor websites (one sold for $2K, another for $4K). Then I created, hit 100K uniques a month, and sold it too. No degrees. No bosses. Just hustle. Today on
