A question that I get all of the time once people figure out their messaging is how to incorporate it into strategy. Earlier this year we did our first live launch using ONLY webinars and workshops. I wasn’t sure how it was going to do and it felt like a big risk. Well, it did
Ever drown in AI prompts…only to watch your conversions flatline? I felt the same frustration when I first tried AI everything sounded generic, hooks underwhelmed, and my students weren’t getting better results. Then I flipped the script. The real winners won’t be the ones who outsource their brainpower but those who fuse AI with their
Have you felt stuck lately sales flatlining, content fizzling, and wondering what happened? I’ve seen more change in this space over the last 12 months than in the past decade. AI’s rewriting the rules, algorithms are pickier, and everyone’s drowning in offers. It’s like riding a roller coaster blindfolded… until you get off and finally
Ever felt stuck in a project that’s making money but not lighting you up? I’ve been there. After a big downturn (and a divorce), work became a chore, not a thrill. So I grabbed my blender figuratively and threw in two big realizations from the last few weeks. Today on the podcast, I’m blending:How to
I once spent years posting tutorials, hoping “just adding value” alone would make sales roll in. I watched my YouTube subscribers climb, and my email list grow slowly but my revenue barely budged. After 10 years building my multimillion-dollar course business, I realized these core lessons would let me rebuild in one year (not ten)
Ever feel like going viral is just luck? Spoiler alert: it’s not. Over the past year I came out of a personal fog into a world where AI copycats flooded every niche—and my sales flatlined. Then I stumbled on a simple truth: great content follows a science. Back in September I launched a grounded parenting
Yes, you read that title correctly. I stopped selling my flagship messaging programs. And no, they’re not gone forever—I just hit pause. After a tough divorce and burnout from answering the same questions week after week, I realized something huge: the market shifted, AI exploded, and my passion took me in a new direction. Instead
