A question that I get all of the time once people figure out their messaging is how to incorporate it into strategy. Earlier this year we did our first live launch using ONLY webinars and workshops. I wasn’t sure how it was going to do and it felt like a big risk. Well, it did
If you knew your message, what you stand for, and what you teach would be embraced by everyone around you, would you be showing up exactly as you are now? I see way too many entrepreneurs avoiding haters and judgment from others instead of sharing their message. This can look like not posting authentically, not
If you want a client in the next 7 days, this episode may be exactly what you need. About a year ago I noticed a lot of the “wins” our students would share with us were coming from the same three types of messaging frameworks. But, I also noticed something a little odd – in
It’s no secret I ran into a lot of financial issues while starting and growing my business. Now, I have a million-dollar business, investments, savings, etc., and I’m sharing all the hard-learned lessons with you on the podcast. These are the lessons you’re NOT taught in school – well, I sure wasn’t. I didn’t know
We hear it all the time in business… “Focus on sales. Generate revenue. Build revenue.” Gurus in the space lean in and teach how to create more income for your business. But no one really sits down and tells you what to do with the money once it comes in, where to invest it, and
You can deliver absolute gold to people, and have them question whether it’s of value to them. It’s one of the most frustrating things as an unheard entrepreneur. You have the skills, the knowledge, and the ability to help (including the heart for helping them), but no one seems to be paying attention. This is
I’m sure you’ve heard me talk about messaging, invisible elements, and my programs before. Here’s all of it in action with a coach in my program who’s living it out. She went from confused and wondering how to be authentic in your message, to full clarity on her next right step. In this episode, you’ll
If you let fear control your message, mission, and your purpose… not only will it bring you down, but it will also destroy your business. The fear of being canceled, or getting haters, plagues our industry, and anyone with an online presence might feel like they have to walk on eggshells around their purpose, their
One of the reasons why a lot of unheard entrepreneurs don’t have great messaging is because they don’t actually know what messaging is. A lot of people have a misconception of what messaging is so in this episode I’m breaking down real-life examples of great messaging and how it can work for YOU, how to
Organic traffic is amazing, but solely relying on organic traffic for sales is like riding a bike with one flat tire. Yes, you can move forward, but you’ll gain a lot more momentum with two tires full of air working for you. Paid ads are the back wheel of your business and in this episode,
Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. They knew their content wasn’t landing. They knew they were getting zero engagement. So
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you. I spent eight months
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800
Ever get overwhelmed by all the free trainings, tools, and “next big things” online? I definitely have. Two years ago I signed up for half a dozen “must-have” programs… and never finished any. So this year, I wanted to do something different. No fluff. No 100-page workbooks you’ll never open. Today on the podcast, I’m
That idea blew my mind when my friend James Wedmore shared how a crippling lawsuit nearly ended his business… and then forced him to break through fear, build the right container, and jump from $2M to $10M in just one year. Today on the podcast, James and I unpack how you can engineer your own
