If you lost everything, what would you do to build it back up? This seven-figure entrepreneur might have some insight for you. In this episode, I’m talking to Mike Black, who is currently working on a challenge he calls the “Million Dollar Comeback”. He takes me through the beginning of his journey with this challenge
This year has brought many changes to how we live our lives, both personal and professional. In this episode, I’m talking about one of the biggest changes 2020 brought for my company — closing the office I always wanted and moving my team virtual. I’ll be covering the 8 powerful lessons I learned in closing
Many entrepreneurs, and this may include you, are making one MASSIVE mistake when it comes to selling from real or virtual stages. In this episode, I’m talking with my friend Colin Boyd about how it’s possible to do your audience a disservice when you teach too much in your webinar and how to correct that
As entrepreneurs we love our businesses, but have you ever loved it so much that you’ve done the work for free? In this episode, I’m talking to author and business owner Stacy Tuschl, who before running two separate million-dollar businesses found herself running a dance academy for nothing because of how much she loved it.
Many business owners and this may include you, may find themselves reacting out of fear, worry, or other heightened emotions during chaotic times and it’s not doing anything to help their businesses. In this episode, I’m talking about the four things you need to do as a business owner during chaotic times. I believe we
If you want to know the ins and outs of our launches, this episode is for you! In this episode, I’m doing something a little different and giving you a behind-the-scenes look at our most recent launch that did over half a million dollars. I’ll cover the new things that we tried and why our
A lot of entrepreneurs, and this may include you, make this one mistake over and over again in their messaging. In today’s episode, I’m breaking down what that mistake is and how to avoid it. This is a technique that many of the most successful entrepreneurs use and you’ll be shocked when you find out
If you’re ready to take your ad strategy to the next level, you’re going to love this episode. Matt Johnson returns to the podcast to talk all about how important ads are when they work in conjunction with a working offer and funnel system. We also discuss thinking outside the box to create ads that
If you’ve ever wondered where the ideas for this podcast or the Video 4x Effect come from, this episode is for you! In this episode, I’m sharing the exercise I practice that brings me clarity and allows for my internal well-being to be exactly how I want it to be, which in turn lends itself
Are you an entrepreneur who’s wondering why you are still unheard? It might be because you’re giving away all your best stuff for free… In this episode, I’m talking about knowing your worth and the value of the service that you provide others. If you’re going to put your energy into things that you’re just
When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?
I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders
Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. They knew their content wasn’t landing. They knew they were getting zero engagement. So
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you. I spent eight months
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d
Ever had a week where everything you touch turns to gold? Last week was that for me. I launched a little parenting side brand to test our AI and suddenly exploded from 50K to 113K followers in seven days. Before my sales funnel was even ready. I watched 1.2 million views roll in, grabbed 1,800
