There is one major messaging tool that people tend to overlook, and it can make all the difference in how you are able to shift your audience’s perspective. In this episode, I’m talking to writer and coach Katie Soy all about how she learned how to overcome the struggles of going unheard, to utilizing storytelling,
If you’re finding that your audience isn’t paying attention to or resonating with your content, it’s likely because you’re not being intentional with your identities within your content. In this episode, I’m talking about one of the most powerful aspects of content creation that most entrepreneurs overlook. That’s right, we’re talking about identities and how
In the last episode, we talked about the numbers, strategy, and everything in between, but we didn’t cover the massive lessons I learned from it. In this episode, I’m breaking down the eight powerful lessons from that launch and how it not only changed me, but my business, my employees, and how we now launch.
In this episode, I’m giving you an in-depth look at how my team and I up-leveled every aspect of our last launch. Tune in to hear me breakdown the numbers, the process, and some of the lessons I learned from this launch and to find out how you can apply what I’ve learned to up-level
Messaging is not content or copy… it’s an ecosystem with 3 powerful hidden elements. In this episode, we’re going back to the roots of powerful and effective messaging that can and will make your business stand out. Tune in to hear me reveal what those hidden elements are and how to implement them in your
When you can create a message so powerful that it doesn’t take your audience out of a moment… that’s when your marketing plays into the invisible elements but also when you’ve created an irresistible offer. But how exactly does it work? In this episode, I’m talking to filmmaker & video strategist James Cooper who has
A belief that so many struggling online business owners get stuck on, is that you HAVE to have a plan, a strategy, a system before hiring anyone, and that’s just not the truth. In this episode, I’m talking to my Integrator, Taylor Cooper, who helped transform our business from $40k in debt to a multi-million
You can have great marketing, but still have a broken business, and you might be wondering how exactly that happens. In this episode, I’m talking to my good friend and mentor, James Wedmore, about the elements of great marketing and how to scale and sustain growth for any course creator in 2021 (because things changed
Content creation, audience building, sales, and marketing are huge parts of creating an online business, but one of the things that people rarely talk about is what happens in the business after the sale. In this episode, I’m talking to Josh Cedeño, who is the Director of Customer Success at Team Wedmore and is an
If you’re having trouble getting people to show up to your training (webinars, video series, challenges, etc) or some people do show those things but your pitch always falls flat, then this episode will be incredibly powerful for you. In this episode, I’m talking about how important it is to create demand for your course
Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see “great info” in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn’t cut it. You need relevancy—those precise words that
Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you’re not weaving in demand and trust first, you’ll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random
Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I’d crush it. Guess what? AI cut our cost-per-lead in half and
I remember telling Taylor back in the Video 4X days that she’d be a killer entrepreneur. She laughed and said, “No way, not me.” Yet three months after launching her own agency, she hit $10K in monthly revenuewithout a fancy website, an army of followers, or any extra fluff. Today on the podcast, I sit
Ever feel stuck, waiting for that lightning-bolt moment of clarity… only to watch days (or months) slip by? Trust me—I’ve been there. Between a divorce, two underperforming launches, and $40k in debt, I spent six months trapped in my head, longing for one perfect idea. But here’s what I learned: clarity isn’t a single moment. It’s
Ever snap at someone and later wonder, “Why did I overreact?” Last week, my daughter refused breakfast and I felt my pulse spike. I caught myself mid-yell and remembered something my friend (and mentor) Fiona Lukies taught me: “You’re not in a relationship with that person—you’re in a relationship with your thoughts about them.” That
