When you can create a message so powerful that it doesn’t take your audience out of a moment… that’s when your marketing plays into the invisible elements but also when you’ve created an irresistible offer. But how exactly does it work? In this episode, I’m talking to filmmaker & video strategist James Cooper who has
A belief that so many struggling online business owners get stuck on, is that you HAVE to have a plan, a strategy, a system before hiring anyone, and that’s just not the truth. In this episode, I’m talking to my Integrator, Taylor Cooper, who helped transform our business from $40k in debt to a multi-million
You can have great marketing, but still have a broken business, and you might be wondering how exactly that happens. In this episode, I’m talking to my good friend and mentor, James Wedmore, about the elements of great marketing and how to scale and sustain growth for any course creator in 2021 (because things changed
Content creation, audience building, sales, and marketing are huge parts of creating an online business, but one of the things that people rarely talk about is what happens in the business after the sale. In this episode, I’m talking to Josh Cedeño, who is the Director of Customer Success at Team Wedmore and is an
If you’re having trouble getting people to show up to your training (webinars, video series, challenges, etc) or some people do show those things but your pitch always falls flat, then this episode will be incredibly powerful for you. In this episode, I’m talking about how important it is to create demand for your course
Something that I see so many entrepreneurs struggle with is figuring out how to run a business in a crowded niche, but here’s the thing – success isn’t about finding something new, it’s about being different or unique. In this episode, I’m talking to Executive Chef Marcus Webster about how he unlocked the secret to
As a parent and entrepreneur, I often wonder about how we can teach our kids and the generations to follow to be adaptable and follow their passion because the future is so unknown, the possibilities are endless, and the road to success isn’t as narrow as it once was. In this episode, I’m talking to
There’s one common mistake I see so many entrepreneurs make in their messaging that keeps them from truly scaling their business – and that mistake is explaining when they should be persuading. In this episode, I’m breaking down the difference that persuasion versus explanation can make in your business, how to spot the difference in
We hear so much about Facebook ads these days, but the truth is, using search, display, and Google & YouTube ads to generate leads and nurture them into sales can be hugely effective and profitable. In this episode, I’m talking to Michael Alaniz, an ads genius who helped us literally pick out audiences that are
So many unheard entrepreneurs are afraid to take action unless they’re 100% sure it’s the “right” way forward because they’re viewing their business as a math problem instead of approaching it as a science experiment. In this episode, I’m breaking down why it’s better to continually test different things in your business, rather than sticking
Ever felt like you’re pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you’re driving 40 mph and your car starts shaking. A sign that reads “We fix timing belts” won’t make you stop you
When I started teaching this four years ago, I’d ask people, “Is your messaging off?” and get blank stares. Nobody knew what messaging even was. They just knew their content wasn’t working. So I changed one thing. I started saying: “Is your content filled with great information, but you’re not seeing the sales or engagement?
I’ll be honest I didn’t want to talk about AI this year. I thought it would steal the human magic from messaging. But after testing it, I’ve seen its power…and its pitfalls. Back when I started, writing killer copy meant years of mastery. Now, everyone jumps into ChatGPT, types “write my Facebook ad,” and wonders
Have you ever blasted out a perfect product pitch… only to hear crickets? I’ve been there. When I first taught messaging, I’d ask, “Want to fix your messaging?” Their response? Blank stares. Because they didn’t even know messaging was the problem. They knew their content wasn’t landing. They knew they were getting zero engagement. So
Have you felt your industry flip upside-down overnight? Pricing, launches, even the way people buy courses it’s been a whirlwind. I’ve seen more change in the past few months than in years prior. And if you’re stuck wondering how to not just survive, but actually grow right now, I’ve got you. I spent eight months
Ever wish your audience felt like you were reading their mind? You spend hours crafting ads, emails, and posts and sometimes it just falls flat. But when you use hyper-specific, self-identifying language, they stop scrolling and think: “OMG, that’s me!” Think about a doctor who pinpoints your exact symptoms before you say a word. You’d
